Web Promotion With Article And Directory Submission

While offline web promotion techniques can be profitable

, it is a combination of web directory submissions and article marketing that together form the most effective online strategy. There are other methods of advertising and promoting a website, but these are the most popular and most effective techniques used today.

Yes, there are certainly alternative ways of getting high listings, including search engine optimization on your page, but this type of SEO cannot be relied upon to bring you the traffic you need to be successful. The problem is that most people do not understand optimization that does not involve their web pages - and even if they are aware of them they do not understand them!

Here is a brief outline of the off-page optimization techniques possible to you that involve submitting your web pages or the entire site to online publications such as article directories and social networking or bookmarking sites. Many people may be aware of their existence, but very few will also be aware of what they mean to them or how they can be used to get them ahead of the competition.

Google Algorithm Updates

Most understand the basic principles of article marketing, although do you fully understand the algorithm change Google made in February of last year with Panda, or last month with Penguin? If so then you will certainly be giving a miss to all these ghost writing services that provide poor standards of writing that you can find all over the internet. If not, then you have a nasty surprise on its way!

We shall leave that topic now because only you can determine whether or not a specific writing service is suitable for you, although you must bear in mind that Google is now targeting whwt it believes to be poor content: the quality of the writing or the accuracy and amount of content. Penguin is designed to detect scraped content and articles written using software. Anyone who has used commercial software to generate articles for them, rather than write their own or had them ghostwritten, may find all their content removed from Google's listing.

The developers of this type of software that tell you that Google cannot distinguish scraped articles from manually written ones have never been more wrong - Google certainly can, as those people that use this software will shortly be discovering! There is now only one viable way to generate articles to promote your website, and that is to either write them yourself, or to have them written for you by an experienced ghostwriter.

Article and Directory Submission Services

However, having an article written and submitting it are two different things. Most submission services will restrict their submissions to article directories, although you can find a very few who will do more than that. It is also possible to make the most of your articles by submitting them to social networking and bookmarking sites and also to PDF directories. Your website can be submitted to web directories, social bookmarking sites and also to Craigslist!

These are the options that should be available to you with a proper submission service, and if you are paying good cash to have your articles or websites submitted to directories you should be demanding these - even if just as optional extras. Otherwise do it yourself - you just cannot accept substandard quality in your web promotion campaigns because those you are competing against certainly won't!

by: Peter Nisbet

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