Web Usability Testing - How To Apply It To Your Development

Web Usability Testing s n iterative process

Web Usability Testing s n iterative process. It involves feeding back key improvements to the web Development team and business stakeholders regarding user performance requirements.

Lots f business decision makers have thr own opinion but how they want thir company website t lok, feel and work, and in most cases based n th business requirements it is then th appointed web design company r internal creative department's job t realise the product potential and outcome.

Wht mtime missed ut s undersatnding what th users actually wants or requires.

What is critical is to involve th users, (Prototype Testing, Alpha Testing, Beta User testing)

Iteratively, throughout the website design process and, ndd, throughout the whole product lifecycle even ftr t h gone live into production.

When we talk about iterative, I mean redesign r evn return to th requirements gathering stage if ther are an improvements required aftr user testing takes place. Man developers, software nd web, s testing s n end stage whih takes place jut before project delivery (UAT/QA) but f we us a spiral development methodology w are mr likely to be able t deliver mr user centred web design solution at a lower cost. Th is baus, by nature, a waterfall style process requires signing off nd documentation t the end f eah stage whih makes revisiting given stage costly.

W ll develop m type f process but ome design processes n bme t rigid nd leave little room fr redesign. It sems inevitable that requirements will change, pll during a long project, th s why flexibility important.

Web Usability Testing an be carried ut ethr part f nw web design project, part of the ongoing online strategy r n an existing website which dd not previously hve testing strategy planned fr t. A typical application of user testing pay per click ad campaign. Lots of traffic ma b bing driven t landing page but conversion m b unexpectedly low. Conversion m mn purchasing product r service, submitting an online contact form, making phone call or sending n email. Evn when good practice design guidelines ar followed b website designers user testing i nesry. This i beau evr website different. Website visitors hve rtin expectations whih r based uon thir own experience f hw website huld work.

A visitors experience i determined b ever ther type of website thy hv evr visited r, t lat, the tht thy cn remember. Yur website mut work the am a ther websites tht ur target market us. Website developers an follow bet practices but th user experience wll ultimately depend upn usage by your visitors vr given period f time.

by: Frank Holland

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