Web Video: Give Your Site Visitors Something to Watch
The success of YouTube isn't a fluke
The success of YouTube isn't a fluke. Nor is the success of television itself. People love to watch a story being told.
Your website is your primary vehicle for telling a story about you and your company/brand. There is no reason your site visitors should be forced to plug through fourteen paragraphs of verbose copy about your philosophy and methodology.
Today, you should be thinking about producing a high-quality, well-scripted video introduction to "you". The internet has torn down the boundaries that used to exist in getting eyeballs tuned-in to a commercial message. Take advantage of that now. Soon, everyone will be.
Until very recently only the very big players could afford properly produced web videos to get their message across online. These same companies traditionally spend millions on television advertising and had a wealth of professional video at their disposal to publish on the web.
With the advancements made in video editing software and the rapidly declining price of the hardware required to shoot video in high definition, creating a stunning showcase of ones company or product is now an option open to almost anyone.
It is fun too. Addrenaline's new self-produced "corporate" video will be published live on our site within the week. Our entire team had a blast deciding how we would tell our story and the type of scripting and editing we chose helped bring Addrenaline to life on-screen.
Having been through the process I can assure you it would be impossible to convey the type of message we have achieved with this video if we simply wrote it out and posted the text on our page.
With a fresh, well-produced web video on your site the experience for your visitors will be amplified immensely and the potential for having a new client or customer call you because they already know they want to work with you will be maximized.
Web Video: Give Your Site Visitors Something to Watch