Web Video Marketing: Think Again on What Makes Quality

Web Video Marketing: Think Again on What Makes Quality

We all know by now that a static website, sometimes called brochure-ware, is the online kiss of death for the modern small business. It won't generate leads so much as business, and can damage your online ranking for just being boring! Web Video Marketing is a strategy to attract viewers and keep them around, but what you really need is higher quality web video.There are many ways to look at quality when it comes to all things technological, and internet video is no different. PIXELITISGiven the onset of HDTV, Blue Ray video, and assorted other pixel-per-inch increasing widgets at your local Staples and Best Buy, it's easy to think of quality in terms of digital clarity as the primary focal point.Your video can't be horribly pixelated, but the super thing about modern technological costs is that your ordinary, out of the box webcam from BestBuy that set you back $50 has all the quality you'll ever need. I bet you stated as much out loud to your screen when you first tried it out. Almost all video you see on YouTube and, subsequently, replayed on TV (Tosh.0 on Comedy Central ring a bell) is shot with a handheld camera or webcam. There's a downside to cranking up the pixel count, and that of course is speed. People will sign off a heckuva lot faster, almost immediately, if your small business web video takes too long to load or continues to hiccup with stops and starts during the stream. If it's good enough for Mark Zuckerberg of Facebook talking to the King of England, it should be good enough for you. It's not.OVER-PRODUCED WEB VIDEOA videographer might tell you it's about production value, to make sure you have a heavily-produced--read that expensive--piece of video with classy intros, background music, and maybe actors who can endorse your business like Robert Wagner peddling reverse mortgages. That video commercial might be wacky and slick, but does it make you pick up the phone with credit card in hand?Sorry. Marginal value.HIGH TAKE AWAY VALUELet me give you the version of web video quality that counts. Give them something that is valuable and interesting. It's the best way for web video promotion online. Similar to textual content on the web, all sizzle and no steak makes Jack a losing business person. If somebody takes the time to get online and click on your web video, for instance and Executive Video Interview, make sure you offer up something that viewers can benefit from and implement immediately. Provide tips or how-tos on something to make their individual or business lives easierWITHOUT BUYING in the moment. Be relaxed. Be inventive. Be funny. Just don't be horrible and, worse, give a canned, look at your cue-cards monologue about your company services and ask them to give you a call. It may be better than saying the same thing, but it's unoriginal at best. Today's surfers want more.The quality of your video marketing often means different things depending upon how you define it. Depending on your budget you can go nuts, but remember, real quality that drives prospects and customers is more dependent upon your creativity, innovation and value than it is the cost of the camera crew.

POST COMMENT

The Truth about Performance Marketing Current Market Conditions, Online Stock Trading And Mutual Funds Investment Getting Maximum Gains From The Indian Commodity Market And Share Market Enjoy Maximum Bonus at Bet 770 & Reap Good Profits Make Money Growing Plants - Profitable Plants To Grow How to Utilize Video Marketing to Produce Traffic that Brings Sales Email Marketing with motion and emotion Diet Pills Exposed - Extreme Weight Loss Or Big Scam? 3 Video Marketing Tips To Capture Targeted Traffic Sales Techniques and a Consultative Selling Guide for Today's Marketplace Forex MegaDroid - Rising Your Chances of Success within the Foreign exchange Market Fortune Hi Tech Marketing: Multi-level marketing scam or pyramid scheme? The Handcrafters Companion Review - Legit or Scam?