Web Video Spokesperson

Most have already been exposed to the Web Video Spokesperson but

, for those who have not, this is an online marketing video which greets, informs and directs the website visitor. Website video spokespeople add a personal touch to an otherwise bland page of copy.

Website graphics, copywriting, ease of use, and having a good offer all play into website conversion rates. However, video is becoming more popular now that bandwidth has increased for most people. Studies have shown a dramatic increase in website conversion rates with video. In addition, many web users prefer to listen to a person talking rather than reading through numerous pages of written copy. Web video is more compelling, more direct, and less demanding than traditional text or graphics. Simply put, a spokesperson video presents your key proposition in seconds, saving the user precious time

The effectiveness of a web video spokesperson is largely determined by how this powerful tool is used. Used correctly, online video spokespersons can be very effective in guiding the visitor through the important features of a website. Some online video applications even include a caption mode that is helpful for disabled users. It is important to stress that an online video spokesperson is there to persuade rather than dictate, and a visitor should always have the option to close this feature if they wish.

A homepage online video spokesperson should not get into too much detail and be less than 45 seconds. A simple greeting and a teaser on important areas of your site will be sufficient. More detailed and longer web videos can be utilized on your product and information pages, though some studies have shown that is better to break up your videos into focused messages under 90 seconds. Just remember, you can start online video advertising from relevant text or graphic links located throughout your current site.

If you think an online video spokesperson is expensive think again, it is quite affordable. Well known entertainment personalities are also available with some website video service companies.

This new technology is also utilized by many SEO firms and they can provide this service when conducting the design of a new website. There are countless benefits of using a web video spokesperson. A spokesperson right on your website will attract many different types of users to browse your website and utilize it more efficiently.

by: Gary Fuller

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