Not all businesses have websites. We know this because our phone is constantly ringing (thankfully) with business owners asking us to design a web presence for them.
More recently we've seen an upturn in enquiries from owner/managers requesting mobile versions of their websites. This is a smart move as research is showing that more and more people are accessing websites on the move - from their smartphones.
Modifying a website for the iphone is not as difficult as you'd imagine. It is possible to take an existing site and present it for the small screen. It is also possible to display different web layouts dependent on the browser the user is using.
For example the information you want to display on the screen of an iPhone can be cut back from the full version you can see on a regular desktop pc display. Similarly, another completely different layout can be used on the screen of a Blackberry. You get the picture.
In fact, it is possible to omit pictures and other images from the mobile version of your website.
And as many websites these days have Wordpress tied in as their Content Management System, it's very simple to get a mobile version working in next to no time with one of the mobile plug ins available.
A simple search on Google mobile forweb design Chester shows mixed results in our market, with some providers serving up a mobile version, and others not. After a recent seminar at Abode, it was suggested that more and more businesses should tailor their users experience for smartphones.
Google adword campaigns for mobiles can be set up to run alongside regular campaigns. Our advice when setting a mobile adword campaign up is to direct clicks towards pages optimised for the users screen and to think carefully about the content that will appear on screen. Simplifiy the navigation, remove everything that gets in the way of the call to action, and perhaps most importantly - make sure your phone number appears in real text not a graphic. This way your users will be able to click on your phone number which will be highlighted in your browser and make a call to you with just one click.