Web design that works

Creating a design concept for a website is one of the most important aspects of the whole web development process

. From a user's initial point of view, it is the attribute that will attract and form their first impression on the type of business you are running. Getting the concept right from the outset will save you time, effort and money in the long run, and help you get a better product.

Who is this website for?

Coming up with a look and feel is always the joint collaboration among the client, the project manager, in some cases a creative director and the designer. Sometimes, each of these individuals is indulging too much on their own agendas that the most important group is forgotten the target users. It is important that the people responsible never lose sight of who this website is for from start to finish.

Preparation

Before the designer even starts to move a pixel, think long and hard about the purpose of this website. What do you want it to achieve? It is not all about creating a cutting edge design that will win awards and wow in the world wide web. It is also about putting in consideration the structural and design aspects that would contribute to an intuitive user experience. The placement of key elements such as the navigation, content and functional features should be carefully planned so your end user always gets the information they need, or the most important information you give, with no effort.

A concept plan in the form of a wireframe helps all parties involved have a clear understanding of the layout. It also speeds up the design process knowing where each element would roughly be placed. The wireframe should also include a list of information hierarchies, the pages and sub pages that will make up the content of the whole website. This way, the designer is able to optimise the real estate of the main pages and layout the elements as best as possible without making drastic changes in the later stages of the build.

Choosing a style

Web concepts are usually a reflection of the client's branding. The fonts and colours used are based on the existing logo and other marketing materials for consistency. With regards to the design style and structure, it helps when a client provides the designer with a list of websites that they think would be suitable for what they are trying to achieve. Through this, the web designer can gauge their vision and follow an artistic direction that would enhance the website's purpose.

It would also be an advantage if the client gives the designer a website list of all their competitors. This would not only prevent copying what already exists within your industry, but also recognising the standard in which to strive for to become a leading presence online.

Balance between style and function

The design process is all about taking into consideration the collaborative ideas of all involved, while recognising who your target users are and how they will use the website. Too many websites put too much emphasis on style over function, or vice versa. It is crucial to create a balance.

If done right, web concept creation is one of the most exciting stages of the whole production. Find a good web design company that will listen to your ideas, and the experience to realise this idea into a product that would impress your target users and give your brand or your product the professionalism it deserves.

For effective web design that won't break the bank, visit www.insiteful.com.au

Web design that works

By: Paul Warren

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