Use Firefox for practical SEO tools and plug-ins. Search-Engine friendly design Website owners will benefit greatly from having a first things first approach to their project. That is, starting with a site architecture that is based on extensive keyword research, and then go through the checklist with designers to ensure that the result of rigorous planning and original ideas will, in fact, be visible and well ranked. Follow these easy steps and it is a good way to get a head start in the race up the SERPs ("search-engine result pages")!