Webcasting

Webcasting is the process by which data such as speeches

, conferences, music and videos are provided to large number of listeners or viewers at the same time, typically by an organization or enterprise. Webcasting is a powerful marketing resource in this era as it lays the foundation for the fastest transfer of data coupled with the widest possible publicity.

Webcasting can be limited to a particular viewer subset, such as within an organization, or it can be used to provide information to the entire world along the lines of broadcasting done by television. In some organizations where the information has to maintain private the webcast will be limited to certain sectors within the organization. Scientific industries and clinical laboratories are examples of industries that use webcasts to transfer data securely within their own company, and do not broadcast the signal to the public.

For companies to webcast information to the public, they should own the rights to the broadcasted material and in some countries they must acquire a license to webcast from the government. There is a power in broadcasting live conferences, seminars, etc. occurring at various locations on earth but can be viewed by the general public without any delay, whilst sitting in their homes.

Some of the more common events that are webcasted to the public are sports, business meetings and daily news. Even weddings are webcasted nowadays and this is referred as "wed casting". Even if the wedding is occurring in a different country, relatives and family members can view the function as live video via the internet.

Advancements in technology over the years have increased webcasting ability to stream information in a clear way, using less bandwidth, and at a lower cost to the broadcaster and the consumer. The use of webcasting will undoubtedly continue to grow.

Webcasting

By: Claire Jarrett

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