Webmasters: Words Are - Your Silent Salesmen

Like so many others who make sales online, you know you have a good product or service that people will buy

.

You have written a "sales page," which you think should get visitors to purchase from you. You load the page and, "go live," online, expecting your Pay pal account to start showing some cash

After all, you have some good traffic, because your stats show between 300 and 400 visitors come to your Sales page daily. Days turn into weeks, and still not a single sale is made. What seems to be the problem here?

When visitors perceive value in a offer for a product/service they think, hey I need that - and a sales is made. However - if all they see is a product or service that is outlined with features, it is not made clear to them the benefits the product or service will bring to them.

The benefits the offer will give the customer - these are the "selling points." If all they are told about in the sales copy are the features of the product - the sale will be lost. People like to clearly be able to "see," and be shown the direct, as well as indirect benefits the product or service offers them.

If the benefits are not made plain to the visitors - no sale is made. It really is that simple. People need to be shown exactly how the offer will benefit them. How it will benefit them by solving a specfic problem, save them time, or make them money.

Are the benefits of your offer made plain and simple to your visitors?

If they are - and you have a good product/service, you will make sales. Your traffic is good because you have seen as many as 300 to 400 visitors pass through your.

If you have good traffic coming through, but you are not making salesit should be obvious - the copy on your sales page is failing to do the job of making sales.

If you feel as though this is the problem with your sales page - it will have to be fixed. A bad sales page will continue to fail to make sales, no matter how much traffic you drive to it.

The simplified definition of acting crazy - is doing the same things over and over - yet expecting different results. Why should you allow your competition to set back and rake in the sales, while you set there waiting for you very first sale?

The sales message - the sales copy - has to be changed - in order to obtain different results.

Good sales writing is what is making the sales today, and they will continue to make sales tomorrow. Is it not time for your site to start making some sales? Change the old sales copy. Let a trained professional write your sales message.

A really good sales page will make you money, as you sleep. It should work like a salesperson who has a shift of 24/7 - 365 days a year, having no sick time, or off days, or salary.

by: Stephen Monday

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