A website acts as a Business Card & a Bridge between business and customers
. It acts like a sales person which is active 24/7. In this regard your website designer need to be very careful while designing because design can make or break the business. It is important for them to:
1. Be pro active and think ahead systematically.
2. Come up with a layout, which factors to take care of while designing the site.
3. Understand the target market and nature of the business.
There are number of things which have to be taken care of while designing a web site
Content
The users get to know about the business through its content. Well, of course "content is king". while writing the content it has to be relevant plus written in accordance with the targeted market. There should be keywords used in title, Meta tags and in general body. Related keywords can also be used. A company needs to make sure that it doesn't put all the information on home page.
Avoid seedy elements
Don't try to complicate things for users. Most of the times web designers try to become over smart and put unnecessary elements into the website which actually distract user's attention. So the big DON'T'S are as follows:
The distracting sound would never let the users pay proper attention to the text.
Blinking or scrolling text.
Animated GIFs.
Auto-loading sound.
Popup windows.
If there is an image background, it will not let reader read the text properly.
Don't make your page too wide. It should be of standard size.
Don't let flash multimedia destroy your site.
Make it easy for the user
Yes, the simplicity is the key. People like simple designs which are user friendly. The bid DO'S are as follows:
Try to make easy page to page navigation.
Apply 3 click away formula. You and your customer should not be more than 3 clicks away.
Your image files must be compressed.
Include a menu on every page.
Always check your spellings and grammar before launching.
In a nutshell the simple website is the key. It also helps search engine optimization.