Website Design Not The Only Factor To Generate Traffic

You may have invested heavily in your web design that you forgot everything else

. That's understandable especially if you don't know the true value of the Internet to your business. You would think that a unique and colourful design is enough to drive traffic and generate revenues for your company. It's important to know what the other ingredients are that spell success for a website, particularly if you are engaged in retail.

Layout: The above paragraph should not mean to say that the web design should be overlooked but when thinking of a design, the simpler the better. Remember that lots of graphics and videos, or using Flash software, may help make your website look better but they can also result in slower loading time which would eventually drive away traffic instead of drawing it in.

Photos: This is applicable if you are looking to run an e-commerce website. Invest in a good photographer who can deliver clear, crisp pictures that allow visitors and potential customers to inspect the product in full-color.

Simplicity: It refers not only to the web design but also the navigation process. There's nothing more frustrating for a customer, especially if he or she is not particularly adept at browsing and shopping online, than facing a labyrinthine website where one room will lead to another room and infinity. A simple tool is encoding categories and sub-categories to organize the products and not confuse the customers.

Security: Your website should be immune to amateur hackers to guard against viruses and credit card hand limit the amount of downtime. Security can also refer to a payment gateway for e-commerce sites. So long as people are assured of security when they use their credit cards, they tend to come back

to the same store.

SEO, article marketing: These tools help generate traffic to your site. Successful bloggers and companies maximize the advantages of search engine optimisation to get regular recognition from search engines like Google, Yahoo and AOL.

Feedback mechanism: You can keep customers engaged by putting your email, contact number and list of officers to be contacted in case of questions, suggestions and complaints. If possible, reply within two days upon checking the email and make sure the reply period is posted on the website or you got another complaint on your hands.

There are other ingredients to a successful website. That's one of the reasons why companies are advised to outsourced website development to experienced web designers rather than creating one in-house. Web design companies should be able to dress up your website with SEO options, RSS feeds and other marketing tools to promote your company in the Internet.

by: Peggy Hutchison

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