Website Design Tips for Investor Relations Marketing

Most investment professionals complain about the complexity of most investor relations websites

. They need simple summaries of their financial data and what they get instead is a complex working website full of features. The investors want to know about the company and its goals and visions and not the amount of technical know how they have (which is given a full swing in the website designing). This is the reason many of the websites are falling behind in investor relations marketing. Investor relations is one Big Four components to be found in a corporate website. Any investor who reaches the home page of a website shall learn about the potential of the company why they should invest. Most of the companies in investor relations marketing look to attract or retain the investors by many tricks, but the realistic approach should be to learn about the content and the features that the investors are looking for in your website. Thus understanding the psyche of the investors is the most important part of investor relations marketing.

With the help of the following tips you will be able to get the desired investor relations marketing with your website:

Conduct Research About Users: According to the latest researches it has been revealed that 40% of the users were able to guess the right URL, 36% of the investors searched for the results in Google and 24% of them used the other search engines or the Internet directories results. The results strengthen the fact that having a guessable name in the niche business and a prominence in the major search engines goes a long way in investor relations marketing.

Usability Among Investors: It was also tested how well the investors can access a website. A research was run among the web professionals and the investors. It was seen that the web professionals were able to access the site better and use all the features while most of the investors could not use the features. This study illustrates the fact that the investor relations marketing done at the website uses high end technology which is hard to grasp for the common man. There were so many investors who felt helpless. In real life if the investors are moving away from your website then you are lacking the killer blow for investor relations marketing.

Usability Among Different Investment Professionals: In a research conducted upon three types of investment professionals such as institutional investors (who work in mutual funds or for other companies where large investments are made), financial analysts and advisors (people who recommend investments to others) and journalists writing about different financial aspects. It was seen that all the investment professionals use the specialized services that at their companies subscribe to such as Reuters, Bloomberg, etc. rather than going through a company website. Investors also used the website for downloading bulk of information and using them in their modeling tools. One of the things that all the users felt despised about was the use of marketing oriented information at the company sites. They got only promotional content rather than knowing about the management's goals or the story about the companies past and present. Using too much of marketing is one of the drawbacks of investor relations marketing.

Thus, it can be well interpreted that the need for quality investor relationship marketing websites are in much demand, but it needs to provide simple, informative and useful information along with a website design that will be easy to navigate.

Website Design Tips for Investor Relations Marketing

By: Wain Wright

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