Website Design - Which Is the Right Color for Your Website

Website Design - Which Is the Right Color for Your Website

Why is color so important? Psychologists have discovered that colors affect our emotions and moods. Since the color is the first thing that grabs your attention, when you visit a web page, it is worth choosing the one that corresponds to your business and will appeal to your prospect customers.

Blue is the color of the sky and the ocean. It symbolizes tranquility as well as power. That is why in web design it has become known as the "corporate color". If you want your web pages to evoke business professionalism and credibility, you should definitely use blue to make them more attractive. It is the preferred color for sites of companies doing B2B sales, banks and large corporations.

Green symbolizes nature, peace and harmony. In most people, it evokes happy thoughts, related to family comfort and home coziness. That is why it is particularly effective for the website design of sites that are focused on home and garden products of all types. It is also a good choice for health and wellness and real estate sites.

Red symbolizes passion, love and romance. This color makes your heart beat faster automatically. It is a good option for sites based on these themes as well as for ones selling romantic products. However, it is best not to use too much of it, as it can become irritating. It is best combined with white or black, depending on the kind of emotion you want to recreate.

Pink is more tranquilizing than red. It is softer and can evoke a range of positive emotions. As pink is associated with babies and children, it is a great color for sites on this theme.

Yellow is a cheerful color, but it is also known to cause irritation. That is why website designers prefer to use it only as an accent color. It should not be the focal one on your site. Still, it can add cheerfulness to all sorts of sites that require it, especially ones dedicated to children and hobbies.

White is the color of purity and peace. In website design it shows professionalism. Hence, businesses of all types are encouraged to use it.

Black is stylish, elegant and mysterious. It gives sophistication to all types of sites, provided that it is not abundantly used.

Now you know how to choose the right color for your website design.

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