Website Development - A Phased Approach
2. Design
2. Design
I'd suggest getting at the least two alternate appearance and feel designs in line with the Design Specification developed through the Scoping Project. Typically this comprises two designs for any homepage plus a content page. This will ensure you will find the opportunity to provide feedback and ask for changes on the preferred design. After that you can contain the altered design presented to you personally for final approval.
By the end of this stage of the project, you need to have a definite knowledge of the visual components of the brand new website including; brand positioning, page layout, proposed navigation structure as well as other interactive elements.
3. Content
Work using your designer to develop a Content Plan in line with the Content Specification prepared throughout the Scoping Project.
The information Plan should include proposed content areas, information architecture and required functionality for your website. The master plan may include text articles and rich media content including video, audio and interactive content elements, e-commerce functionality and User Generated Content (UGC), for example blogs, forums and letters.
This content Plan may possibly also include:
E-Commerce - Tips about the functionality and integration of e-commerce, including payment gateway, product catalogues, integration with supply networks and fulfillment and shipping.
Editorial - Recommended processes and budgets for creating, sourcing and managing content and images and then for writing online content, including style guides outlining language, tone, personality, and audience demographics.
Publishing - A publishing timetable describing recommended updates of site content within in content area and leads in the homepage.
Information Architecture - Design and layout of all elements from the sites, including navigation elements, appearance and feel, HTML templates and elegance guidelines for editorial content, images and graphics.
4. Development
Its also wise to produce a Functional Specification for the Development Phases good outcomes of the Scoping, Design & Content phases.
Throughout the Development Phase you need to chose both the CMS and development platform:
Content Management Systems (CMS)
With your designer, you should assess a selection of CMS technologies that will help you pick the most right technology platform for your small business. With respect to the size of your site, my recommendation could be a wide open Source model.
Open Source
Open source technologies are absolve to use and their continued development relies on a dedicated band of volunteer developers who extend and help the technology. There are lots of various Free platforms available with an array of features and functionality.
The main advantages of Open source include an absence of ongoing license fees or maintenance contracts. However, no Open source platform does exactly what is needed "out from the box" therefore may require customisation work to be along with a selected enterprize model and workflow needs.
Search Engine Optimisation
Search engine optimization is the science and art of increasing the ranking of your website in organic or 'free' search engine. SEO is often a key element of all web development projects. We've posted more about SEO before, so i won't enter into great detail here.
5. Ongoing Marketing Services
With your new website, you need to develop and execute digital marketing campaigns. Why create a site if no-one will visit? You ought to prepare after which carry out a marketing campaign to compliment the launch of the modern website to make sure high levels of traffic and user participation.
The channels used usually include:
Search Engine Marketing
Highly targeted, highly cost-effective
Pay Per Click (PPC) campaigns comprising hundreds and hundreds of keywords, a huge selection of creative and sophisticated bid management strategies targeting users around australia and round the world.
Search Engine Optimisation
Website audit to improve its performance in the organic or free link between search engines like google. SEO targets three key areas - site accessibility, content and links.
Email Marketing
Progression of database mailing lists and implementation of highly targeted, cost-effective ongoing email communication strategies. You might assist vacation database providers to get into new audiences and target untouched markets.
Display Advertising
Implementation of highly targeted display campaigns utilising the most recent creative formats, including Flash, video, over-the-page, and expandable banners.
6. Training, Support and Maintenance
Find a designer that may offer training and ongoing support in the application of all platforms and technologies found in it development project, like the selected CMS and every other solution. Services and documentation needs to be tailored to various admin user groups.
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Website Development ArticlesWebsite Development - A Phased Approach
By: Karl Wilson
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