Website Fundamentals
Search engine optimization, or SEO as it is widely known
, is explained ad infinitum all over the Cyberspace. World-wide-web leaders, digital marketeers, discussion forums and specialized blog pages are all awash with SEO suggestion and viewpoints.
The chances are that, if you have made a choice that you want to create your own individual website and you have completed a little online digging for hints and advice, you will have come across a good few SEO articles and markers.
So, what is search engine optimisation and, in the course of the first few phases that you take on the journey to becoming an Internet legend, should you be concerned about it?
SEO, is the process of putting together your web site's pages as tempting as achievable to Google and the other search engines. If you succeed in this mission, then the search engines will want to rank your website high up in their search result lists - and that will mean additional targeted visitors for your web site.
If SEO was an elementary operation then you would very quickly have your website high up in the search engine rankings. Sadly, this is normally not the case.
In general, the search engine standard is to only show the top 10 results on their initial results page. This means that, if your web site is targeted at a competitive market section, there will be many tens of if not tens of thousands of competing web sites for those few desirable front page spots.
To further complicate matters, the protocols whereby search engines ascertain the value of any web site are incessantly adjusting. Typically, Google changes the computations its criteria is established upon over 300 times annually. So, anybody engaged in on-going SEO efforts is targeting an ever switching objective.
So, for most people, SEO is an unrelenting online conflict.
In spite of this, before you even commence to investigate any serious effort at SEO, there are three basic principles that should demand your scrutiny first. Manage these and your Internet site will start off in good stead.
Firstly, make up your mind what you want from your website before you actually set in motion designing and swelling it with helpful prose.
If you strive to develop a place on the web to endulge your hobby or interest, and are not honestly concerned how other individuals or the search engines view your energies, then go full throttle ahead. You will experience few troubles. Savor the ride!
Having said that, if you are looking to gain a second income source from your world-wide-web presence, or even intending to substitute your main employment with the help of your online earnings, then set in motion some market research before you embark upon your journey.
The pervasive lack of prior market research never fails to amaze me. In some such way, people appear to get infatuated on a single idea that they expect will make them instant financial successes and, from that point on, they have a tendency to allow their fantasy run wild.
There is no point in building a better dinosaur trap after all the dinosaurs have became extinct. By the same token, do you really suppose that a web site aimed at providing CDs is going to bring in much income in the current digital age of downloaded mp3s and iTunes?
Equally, if you create a web site selling colas online, do not hope to make many sales. When buyers are parched, they want their dryness sated now - not in two days time courtesy of DHL!
Your second concern should be to insure that your web site answers a need that your visitors have.
Make you content beneficial, instructional, appealing and exciting. Provide constructive answers to day to day problems. Give your reader the satisfaction of discovering something fresh. Don't forget, a happy reader will more likely social bookmark your website and return again. And, if your reader smiles, then Google is happy since Google's main purposein business is to present lists of Internet sites that surfers will want to click on.
On the other hand, perfect, unique content is not much use unless people can find and find the way to it easily. You can aid this by making sure that your website has an user-friendly menu structure. Regularly check for broken or erroneous links. As a final point, add and maintain an easy to find Internet site search function.
And finally, you should try to remember to focus on quality.
Quality of content. Quality of focus. Quality of spelling and writing style. Quality of hosting platform.
So many Internet sites today are stuffed with many tens of ill-focused, vaguely written webpages that do not give any extensive information. These websites are barely more than web fluff; a collection of Web tumbleweed that serves no purpose other than to digitally litter the Cyberworld.
Other websites comprise of webpages that are satiated with spelling and punctuation mistakes. They are not checked - and, not a good incentive for keeping readers from journeying on to another, better, website.
There are also web sites that are hosted on freebie, or cut-price platforms, that take forever to respond to a user's click. In fact, operators of these websites will likely discover that their visitors can hit the exit key quicker than the delay they encounter whilst it takes to service the webpages.
Accordingly, always regard your Internet site from your visitors' frame of reference. If they think it is slow acting in response, poorly authored, error strewn nonsense then that is exactly what your Internet site is.
Never forget, setting up and promoting a new web site is not an overnight enterprise. Develop it with care. Treasure and nourish it with delicate love. Then, presently, you will have a regular stream of website visitors and your web site will be ready for some resolute search engine optimisation.
Copyright (c) 2011 Robert James
by: Robert James
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