Website Graphic Design: The Best Friend of a Restaurant Marketer

Author: TheBrainchild

Author: TheBrainchild

When considering website graphic design tactics, a restaurant marketing professional faces some heavy challenges. It really can be tough to take a digital medium such as a website enticing, informative, and original. The first stop on the journey to a perfect restaurant website is proper graphic design. The first thing to consider is the utility of the graphic. This is not a piece being displayed in a museum. Frankly, I have looked at Pablo Picasso' "Bread and Fruit Dish on a Table" hundreds, if not thousands, of times, but I have never felt my mouth start watering because of it. This says nothing about the enormous value piece as a work of art, but if it were to be the focal point of a restaurants website, I would suggest that they are wasting their efforts. I am not saying that the images on a restaurants website cannot be artistic, but make sure to prioritize the use of the images as tools to make the consumer desire the food displayed as number one. Next, remember that the most important thing that happens when a potential customer visits a website is that they are able to find the basics: the name of the restaurant, a menu, perhaps some reviews, and surely an address and contact information. The marketing professional walks a fine line, the graphics need to impress and draw the customer in, but in the long run, they cannot distract the customer so much as to make it difficult to find that basic information. Lastly, in order to maintain the element of originality, the same sort of consideration placed into designing the restaurants physical space needs to be put into the design of the site. As such, the graphics of the website should represent the originality of the restaurant itself, capturing the appeal of the ambiance, style, and food of the restaurant. Graphic design is a challenge, but given the right forethought and a bit of knowhow, it is the difference between a powerfully successful website and a useless one. About the Author:

The Brainchild Group is a top marketing and design firm that services restaurants throughout the world. Specializing in Restaurant Marketing, Restaurant Website Design, Restaurant SEO and other internet marketing channels for restaurants for a variety of restaurants, both small and large.

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