Website Optimization - 7Tips That Ensure Ultimate SEO Rankings
Website Optimization - 7Tips That Ensure Ultimate SEO Rankings
Any website that wants to be successful has to achieve top SEO rankings. They will have to develop an aggressive link building strategy, research the top keywords of the industry, and apply every possible search engine optimization rule they know. Leaving out just one of the SEO solutions will affect their overall ranking results, and in the process, can cost them valuable business deals.
A successful SEO strategy will include everything from long tail keywords, outgoing links to your anchor text, and the freshness of your pages. If you are unsure about which of your SEO objectives should receive priority, the following 7 tips will help you decide and also will keep you on track to increase your SEO rankings with Google.
1. Keep Your Title Tags Interesting
Title tags are the words appearing in the headline (the first line) in your Google search results. They are used by Google to determine the content of a website, which means that you have to fill them with the keywords important to your business. This does not mean that you simply have to create a line full of words. This strategy could bring you high rankings, but only few customers. Never forget that the people searching the Internet also read those lines, and if they do not make sense, those readers will move on to the next website on their search result list. Try to limit your title tags to 60 characters. Make it sweet, to the point and intriguing to both the search engines and your audience.
2. Pay Attention To Your Meta Description Tags
Although some website designers pay little attention to them in their quest to increase SEO rankings, meta description tags have to be attractive. Located below the headline in the Google search results, meta description tags give you an opportunity to explain why search engine users should click on your website. It is the spot to make exclusive selling proposition, announce free giveaways, clarify benefits and features, or list a phone number. Anything that can increase your click through rate and, ideally less than 160 characters, goes!
3. Do Not Underestimate Your Internal Links
Link building is more than getting other websites to create links that click through to your site. Although that is quite critical to your SEO overall strategy, do not forget to maximize your internal links. Create ample links on all your pages to your merchandize pages, promotions, and every other content that is vital to your business. The more internal links you have, the bigger the chances are that search engines as well as potential customers will notice you.
4. Create Unique Content For All Your Pages
Search engines, like Google, have a big problem with duplicate content. As a result, your rankings will suffer if you do not have enough unique content on all your pages. Especially Ecommerce sites have to be careful, as it is a trap to use the same words and phrases as competitors do. Therefore, add at least 300 to 500 words of unique content to each of your pages. It will make you stand out from the other websites on the Internet and boost your Google rankings.
5. Generate One Web Page Per Profitable Keyword
Keywords that have more than 1,000 searches per month are considered "profitable." They are included in the title tags of each web page because they help to increase rankings. As the amount of keywords that fit in a title tag is limited, it is best to create additional web pages on your website that target those important keywords. The more web pages, the more keyword-loaded title tags you will have.
6. Start A Blog
Maintaining a blog on your site is a great way to post articles and consistently publish fresh content. An added bonus is that through your active blog, your website will increase in size and will become more visible to the search engines and the online audience. Do not forget to include internal links in your blog postings. As we know, they can be quite effective in boosting SEO rankings.
7. Avoid Canonicalization
Canonicalization is the process of picking the most suitable URL when there is more than one choice; it usually refers to home pages. For example; although the following URLs look alike, they are actually not the same:
http://www.yoururl.com
http://yoururl.com (the www' is missing)
http://www.yoururl.com/index.html (index.html' was added at the end)
http://yoururl.com/index.html (without www', but with index.html')
You will maximize your rankings by ensuring that all our pages are accessible only through one location. To get the best results use canonicalization tags or the search engine friendly 301 redirect'. Use this method as well if you have to change file names or move pages around.
By applying all of the suggestions mentioned above, you will vastly improve your search engine rankings for your most profitable keywords and keyword phrases. Just remember, the Internet keeps expanding, which means that you too will have to keep updating the keywords relevant to your business and industry.
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