Website Optimization-be On The Top!

Website optimization forms the base of all SEO campaigns

. Even if your website consists of a single page, it should be able to attract a huge traffic. The single-page website can even top all search results if it is suitably attractive and is empowered with flawless optimization. This could easily help you get the most out of it.

It is a common belief that website optimization only refers to the number of keywords in the content of the main page. But that is not the issue. Unlike most visitors coming to your site pay attention to the content for the article you have written, search engines on the other hand look into the whole coding system of the site. This includes article and page titles, the keyword density of the articles, the tags, the domain name, the meta tags, article and page titles, and everything else present on the site. You could have the oddest-looking site, but if that is well optimized then search engines would definitely pick it up.

An important part of this website optimization is to find a balance between what search engines look for and what the potential visitors look for. Whereas readers look for information, search engines are on the lookout for specific keywords in few parts of the website. On one hand, Readers could repel if actual information is cut down and on the other hand, if there is an excess use of keywords, it might repel these search engines as well. That is why, while optimizing websites, you must be conscious of your target customers.

The best way of website optimization is to create content that is not only interesting to readers but also helpful for the search engine spiders; it needs to be informative, with the usage of keywords only in places where they are most required. The first paragraph and the last paragraph are the important areas where you should put in the keywords. The title of the content should also have these keywords.

The main trick of this is making sure that you do not put in the keywords into the articles a lot of times. This is known as 'keyword stuffing'. This will not work in your favor and will repel search engines. Readers will also not like to read your article as it would be monotonous and difficult to read.

Website optimization may also take place outside you domain. When you promote your site on some domain other than your own, just ensure that the quality is similar to that of your actual site.

by: Dick Willson

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