Website Promotion - Make Sure You Are Seen

Many people wondering how to make a website don't realize that there's more to it than just assembling a few pages

. They also need to promote their sites properly if they want to receive more than a few visitors. Unfortunately, some of the most common promotional techniques are ineffective or just plain annoying to potential visitors. Here's how to promote your website the right way.

Search Engine Optimization

Many people make the mistake of thinking that search engine optimization, also known as SEO, require complicated formulas. In reality, most sites can rise to the top of the results for a few relevant searches just by making sure their content is well written.

Make sure that your site presents itself clearly, in language that is to the point. Use page titles and proper HTML to produce a page that's easy for both visitors and search engine robots to read. Don't use duplicate content, make your page too "keyword-heavy," or rely primarily on images. The search engines and your readers will take care of the rest.

Social Networking

Promoting yourself on social networks can be a great tool if you're building a new website. However, there's a right way and a wrong way to go about it. Site owners who spend a lot of time trying to drive traffic back to their webpages quickly become annoying. In fact, over-promotion is one of the easiest way to drive people away from your site.

Instead of belaboring the point, make sure that your site address is easy to get to when readers click your profile. Double-check all spelling and make sure the links work. Put your address in forum or email signatures, but don't spend a lot of time drawing attention to it. You can make a post or two when the page first goes up or whenever you make a major update. This will help interested people find you without driving away readers.

Media Promotion

There's more to website promotion than just text. Creating the right kind of media can also help people find your new site. Options include audio content such as podcasts, video material and images. Some people combine several of these techniques. Like other content, your media promotion materials shouldn't be too pushy. They should let your potential readers know what's available for them at your webpage, but they also need to provide additional content that keeps people interested.

If you've been wondering how to make a website, don't be tempted to leave out the promotion. It's important to let potential viewers know your site is open. Keeping things organized, readable and on-topic is the best way to promote your new website without making your readership feel uncomfortable. Take some time to consider what methods would work best if you were part of the site's target audience. Then, implement them as part of a solid website promotion plan.

by: Elijah James

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