Website Redesign – An Option to Consider!!

Website Redesign An Option to Consider!!

What is it that convinces a visitor to the extent of making an actual sale? Does the design of the website have any role to play?

When a visitor browses a company's site he behaves in particular fashion which is governed by his needs and requirements. Data gathered from the customer behavior can be warehoused and later mined effectively for furthering customer relationship, marketing or product promotion to target customers. Hence the website serves as an important interface to influence the buying behavior of both existing and prospective customers. So the next question arises, weather your website is a successful one? Does it hold your customers interest by making them click more and visit again? Does it have the answer to every question a user might pose? Alternative does the goals and objective of your company been manifested by the website? Every company should evaluate these questions periodically in context of their website so as to make it a successful one.

Often an existing website gets outdated in due course of time. Adding or changing color, theme or design freshens up the existing site and enhances user experience. Content changes and the company would not like to rewrite on the same topics again, instead it would like to elaborate or revisit its content periodically. Evaluation of factors such as site page views per visit, user friendliness, usability of existing features offered in the website, need of introducing new features and their potential use, weather visitors are clicking enough helps a business to establish the need of going for a website redesign.

In brief, a company should narrowly monitor its website and evaluate it on certain criterion:

Communication If the goals of the company has not been communicated as intended leading to a waste of marketing efforts thereby causing poor lead generation.

Personalization A user is bound to revisit a site which offers certain degree of personalization based on his interest. Personalized helps a user in locating the information he is seeking more easily thereby enhances his overall browsing experience. From a business's point of view this would help in improving customer segmentation and targeting, advertising, promotion and internet marketing.

Content, Look and Feel The website should not be outdated. The content should be relevant and easy to locate. Besides the color choice, font, style, spellings are factors which directly impact user experience.

Privacy Privacy to the visitor lends credibility to the website and promises more click/visit.

User Interface Websites which are easy to navigate promises a higher revisit rate by users.

Technology overload This could increase the upload time of the web site making a user close it even before it opens. Alternatively the download speed would decrease.

Search Engine Optimization If the website is not optimized well enough, its web presence is bound to get affected vis--vis its competitor.

Bounce rate Sometimes users might visit the site but leave immediately. This establishes the need to rethink upon the existing design.

If a company's website misses on any of the criteria mentioned above, a website redesign is an option to ponder!!!

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