6. Front-load your point. When you make readers wade through paragraph after paragraph
of unrelated anecdotes before you get to your point, you have lost your audience's attention. Yes, Mark Twain pulled that stunt on a regular basis. But, your name is not Mark Twain. You need to tease your readers with bits of information they need to know. This way they will hang around to the finish. They will then need to click on the link in your "About the Author" section and buy your services or products