I recently went to a local Labor Day parade to see my son perform with his high school
marching band and it got me thinking that Local advertising and web design for small businesses in Mentor Ohio and Cleveland Ohio for that matter is like the marching band playing.
The music that they make is their product or service and the people in the audience are their customers. If they want more people to hear them, they have a couple of things that they can do. The first would be to just play louder. This would be what most small businesses tend to do with their advertising and web design. They just throw more money at it. The problem with this is that most small businesses dont have any way to know if their advertising or website is working or not.
The second thing that the band could do is go where there are people that are looking to hear a marching band and play just for that person. While this doesn't make a lot of sense to physically hall a marching band around to play for just one person, what if the marching band could be all over the world at the same time, for no additional cost and they could begin playing any time someone asked them to. Well this is what a website can do for you.
The people online that are searching for your product or service are the audience that has already said that they want to hear your message or find out more about you.With proper tools and techniques, you can be there when they want to hear your message and find your products.