Website design softwares are easily available in the market to get a professional looking website. Dreamweaver includes an HTML editor, with which one can easily get their website designed and make the necessary changes if required. After the designing part is complete, one has to get traffic generated towards the website, and for that good keywords are required. Keyword research tools are easily available on the internet and they help a lot in generating good keywords and great results. Search engine optimization is a process carried out to get top ranks of the website on the major search engines. There are number of activities to be carried out to get high rankings including blog submission, articles, press releases, internet marketing etc.