Website promotion: a guide to promoting your website

Website promotion: a guide to promoting your website

Once you have a website, the next thing you need to do is to promote it.

Firstly, you should check your web page design. Your website should include interesting and useful content. There is a lot of truth in the expression 'Content is King!'.

Search engines put very high importance on the use of titles, meta tags (keyword and description), and headings. Keywords are hugely important, so think about which words you will use on each page.

It will also help if your code is HTML compliant - there are websites available where you can check this.

Secondly, you should submit your website to major directories and search engines

Google is currently the most popular search engine. Google uses a complex algorithm to determine the 'PageRank' or importance of a web page. For this reason, you should consider submitting your website address (URL) to each of the following search engines and directories: Google, Yahoo!, The Open Directory Project (ODP/DMOZ). It can take some weeks before your website is 'found' by Google or Yahoo!, or accepted/rejected by ODP.

The next step is to analyse the 'traffic' that is coming to your website. Google Analytics is a free tool that allow you to analyse this.

Online advertising is an important tool for bringing potential customers to your website. A popular choice is Google Adwords which can be used to create an advert which is shown when relevant keywords are searched. Other options include Facebook and BT Tradespace.

Email marketing is the advertisement of a product, service or brand through electronic mail. It is popular as it can be much cheaper than traditional mail marketing, and can reach a wide audience in a short period of time. If it is abused, it can be regarded as spam (emails that are sent to a large number of people with little discretion). Always include an option for people to easily leave the distribution list.

'Email signatures' can be used so that whenever you send an email, a few lines of text are automatically to the email. These can include contact details and a tag line, advertising your product, service or brand.

'Blogging' can be used to promote your website. This involves writing regular short articles or 'blogs' which can often include a link to your website. Your article should be useful, informative and relevant.

I hope that these ideas help to improve the presence of your website on the Internet.

More articles can be found on my website: www.walkerwebsites.co.uk

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