Websites For Dentists: Five Great Features

Your dental website represents your office to the community

. It's a major part of your brand visibility and one of your best tools for connecting with new patients. In addition, websites for dentists can help your existing patients keep track of their appointments and remember your post treatment instructions. The top dental websites provide all this and more to new and existing patients, and can serve as a great marketing tool for your practice. If your dental website is ready for a facelift, talk to a company that specializes in building websites for dentists about these great features you'll find on the top dental websites.

Video Greeting

Your face is an important part of your brand and should be part of your marketing. A video greeting lets you introduce yourself to prospective patients and let them get to know you before they book an appointment. Marketing experts explain that people are more likely to visit websites that offer video content, and more likely to trust someone they can see, making a video introduction a powerful marketing tool for your practice.

Contact Page

Both your existing and prospective patients often check your website to find out how to contact your office. It's important to make it as easy as possible for them to find your contact information. You can post your contact information - particularly a telephone number - on your home page, but you should also have a separate contact page that provides your telephone number, address and email address so that prospective and existing patients can contact you using their preferred method. You can also provide a contact form to make it as easy as possible for new patients to reach out to your office to get answers to their questions.

Before and After Photos

If your office provides any type of cosmetic or corrective dentistry, before and after photos are a huge selling point. They allow you to show off your skills so that patients can see the type of results they can expect when they book an appointment with you. The top dental websites nearly always include an album of before and after photos or place before and after photos on treatment pages so that prospective patients can view results. If you decide to use before and after photos on your website, be sure to use photos of your own patients rather than generic shots.

Treatment Pages

When people search websites for dentists, they often are looking for information about various treatments. One of the best ways to get your website indexed by the search engines is to include pages that describe and define each of the treatments your office provides. In addition to the search engine mojo provided by treatment pages, you'll also be increasing your credibility with your patients and making it more likely that they'll stay on your website to book an appointment.

Online Appointment Booking

One great feature you'll find on some of the top dental websites is online appointment booking. By allowing your patients to book their own appointments online, you're freeing up your office staff to do other things - like interact with patients - and providing an added convenience to both your existing and prospective patient list.

Shouldn't your website be among the top dental websites for your specialty in your town? Contact a web design firm that specializes in designing websites for dentists to find out how to increase the performance of your website.

by: Julia Rogers

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