Websites That Drive Sales

Who designs and builds your website will be the main decider of what it actually does and what it is good at

. If you get a techie to build your website it may be incredibly well coded and very clever but will it actually do what your customers want or look right for your brand.

If you use a graphic designer to design your website they may well make it look fantastic and will probably make sure that all of your brand indents are included including logos, fonts and color scheme. You still won't have a site that is designed to give customers what they want and to make them buy though. You therefore need a marketer to ensure that the purpose of your website is clear and to make sure that customers are given the right information about your brand and driven through the site to the right page.

Of course a marketer can't necessarily make a site look pretty or make it work how it is meant to so what you need is web design company with people with all of these skills.

A powerful website is good from a technical, looks and marketing point of view but most importantly works with your business' objectives in mind. If you go to a web design company and they don't ask you what you want the website to achieve they are doing something wrong.

A web design company with marketing people on board understand how a website is a marketing tool, a way of promoting a business and its brand. They also know how to make sure your business gets noticed and found online.

Online marketing includes advertising that is very much like offline magazine advertising but on blogs and other websites. What online marketing also includes though are things like search engine optimization that help to make sure that you appear on search engine's results for the most relevant key word searches. This ensures relevant potential customers find you. For social media to work online marketers need to make sure they know who you want to attract and then research what keywords they will be searching for before placing them strategically on your website. They also need to liaise with the people writing the website code to make sure that the website is coded so that search engines can understand what your site is about.

Online marketing also includes Social Media, Social Media though mainly done on other websites isn't stand alone. It needs to be integrated with your own site as social media's purpose is generally, though not always, to drive relevant people to your website.

Once you get people to your website you need to make sure that they are directed to do what you want them to do. It could be your site is selling something directly or it could be that you want customers to pick up the phone or send you an e-mail enquiry and a good web design company will understand this and make sure this is what your website does.

by: Vincent M Gallo

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