Weighing The Pros And Cons Of Call Center Outsourcing
Around the clock customer care initiatives have sparked recent growth in the call center industry
. Before hiring a call center, you need to give the foray into outsourcing a bit of due process. You should realize the pros and cons before you decide to sign up. After all, it's your brand and you don't want to have someone tarnish it.
Outside of how operators are going to manage your brand, the first obvious pro of outsourcing to an answering service is the cost savings. Although you will still be spending money to have your calls handled, you will be able to cut down on the cost it takes to get the job done. For instance, paying for a team of receptionists to work for you around the clock plus the cost of computers, phone lines, and software is much more expensive than having a third party provider manage those same tasks.
Another positive aspect of call center outsourcing is strengthening your customer service.
If you are not there 24/7 to answer your customers questions or concerns, you are hurting your reputation. Call centers specialize in handling specific calls and guarantee to provide you with the best services around. Outsourcing to the right company means you will no longer stress about being there to handle your customer's problems. The call center employees work to serve your company in the best way possible.
When you outsource to the right company, you don't need to spend time hiring staff and going through piles of unqualified applicants. The call center does the work for you and hires only the best staff to answer your calls. When a new employee is hired, they go through a professional training program in which they learn to handle calls effectively. Throughout this training, they learn about different companies, products, and the way they should be handling the calls. The trainee is taught how to handle each call and what actions they may have to take depending on a callers need.
Outsourcing is not all sunshine & roses though, there are also negative aspects. A main concern that many companies have is the idea of putting their business in the hands of complete strangers. You need to feel confident that the call center will be able to handle the calls in the exact way you want the job done.
Another concern that many business owners have is cost to outsource versus costs of doing something in house. Sometimes it can actually be cheaper to run your own call center if your call volume warrants it. Also, a good rule of thumb is the cheaper the call center the cheaper the service. Representing your company poorly means customers will either leave your company or become unsatisfied with your services, which could lead to other problems such as negative online reviews of your business.
Outsourcing as a practice has far more pros than cons; however, the largest negative aspect is trusting another company with your brand. Make sure you do your research including calling up other clients for references and placing mock phone calls to test the operators. If you spend time researching and find the right service, you will find that the positive side of call center outsourcing outweighs any negative aspects.
by: VeronicaIsaac
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