Wellness The Sunrise Industry
Wellness The Sunrise Industry
Wellness The Sunrise Industry
With the Commonwealth Games, India hoped to put on a spectacular show of display of its economic prowess and reaffirm its age-old repute as the most hospitable of nations.
Wellness, as first introduced by the physician Halbert Dunn in a 1961 publication called "High Level Wellness", was described as "a lifestyle approach for pursuing elevated states of physical and psychological well-being". In a retardation of the original definition, the term, in the five decades since then, has essentially come to be associated with health, its awareness, prevention and other primarily treatment-oriented concepts.
However, if you have been watching allied industries closely, you would have noticed a shift sometime at the turn of the twenty first century. I would like to believe that perhaps, it has not been as much a shift in offerings as it has been one in perception.
The focus of wellness has expanded - from the traditional health and well-being' offerings to today's more contemporary concerns about adapting to new realities. From being just an approach towards keeping illness away, to a more holistic philosophy of embracing the principles of good health which is not only physical but mental and spiritual as well.
I have not failed to notice that with a change in individual perception, there has been a comparable transformation in consumer curiosity in the wellness segment as well. Over the last decade or so, consumer interest has fawned over extended domains of the wellness industry: exercise, fitness, nutrition, stress management, critical thinking, spirituality, effective relationships, beauty and rejuvenation. Not only do we want to feel healthy and fit all the time, we wish for a flatter tummy, toned muscles, glowing skin, a stress-free mind and clear goals in life aspirational prototypes of the fitness advertiser.
One positive outcome of this is the fact that even as we are becoming more aware of the need for wellness in our lives, we are also willing to assume responsibility for it to choose the quality of our lives, to shape a healthy lifestyle and to key in the principles that are required to do the same.
Wellness is the new sunrise industry and as a proponent, I am happy to note that people now better appreciate the value of what it means to be healthy, as opposed to not just being not sick'. To me, the components of a healthy lifestyle include physical fitness, a positive outlook, an integrated lifestyle, high self-esteem, freedom from addictions of a negative nature, a capacity to cope with life's challenges and an ability to achieve a sense of mental and spiritual balance.
If you were to take stock of how you fare in the above areas, where do you think you would stand?
I'd love to hear your thoughts
Welcome to my blog, a place where I hope to cover the latest in wellness and wellness trends. Do write in with your feedback and contribute to my knowledge by reporting on what goes on in your part of the world.
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