Western Red Wine Prices Are Likely To Drop A Beachhead Into The Chongqing

Last year's financial crisis, the European wine market

, a serious recession, a large number of low-cost wine in Europe through various channels, the influx of China's eastern coast. With the increasingly competitive market, the domestic wine, imported wine has also stepped up the western market development. Yesterday, the Australian Ambassador to China led by Deputy Consul General Tang Jiefu several Australian wine producers into the Chongqing, Chongqing people to sell.

It is understood that the amount of wine consumption last year, the city of 5 million, the market will be an annual growth rate of 30%, which is the main reason for attracting wine makers.

Australia's main attack Chongqing Wine Market

"Chongqing has been improving people's quality, high-quality wine in Australia is very valued in Chongqing market." Referral meeting yesterday, the Australian Ambassador to China Tang Jiefu Deputy Consul General, told reporters in Asia, China is now Australia's second largest food and beverage market Many well-known Australian food and drink have been satisfied with Shanghai, Guangzhou and other coastal markets, but to China's inland regions. The western city of Chongqing is the Australian wine market, the current main attack. The promotion in Chongqing, to several well-known Australian wine producers.

It is reported that Australians Lai Yu promotion, mainly tasted the sweetness. "Compared to two years ago, is now importing wine into the Chongqing market, manufacturers increased 10 times at least." Chongqing Aussino Cellar responsible Jin Yan told reporters that although the market well-known French wine and the early entry into the domestic market and other factors, accounting for a considerable market share. But the Australian wine has to taste alcohol, moderate price advantages, he gradually won the favor of Chongqing. At present, the Australian wine has been imported wines account for about 25% of Chongqing sales.

Changyu will build a model shop in Chongqing

Reporters have learned not only the importing wine beach Chongqing, China Chongqing, the brand of red wine has become even more attention to the market. "Western is not only a good grape resources, and the western cities of red wine consumption is increasing." Zhou Hongjiang, general manager of Yantai Changyu Pioneer Wine Company Limited, said the West will not only become a production base, will also focus on training in Chongqing, Chengdu market. "This year will be a tough battle." Changyu vice president, Corporate Strategy Center Valley, Germany weeks, said Zhang Yu, Chongqing this year, will strive to build a model shop, in order to enhance the brand influence. In addition, the company will also increase Chongqing, supermarkets, hotels, shopping centers compete.

COFCO Great Wall and the head of the company's brand marketing, said Zhou Wei, the Great Wall in Chongqing, the higher sales, they will plan to continue to strengthen the channels and brand building.

Annual sales 500 million yuan in Chongqing Wine

What are the reasons the international and domestic wine business all eyes are gathered in Chongqing? Municipal Liquor Management Association Deputy Secretary-General has opened a high-Huaichang this mystery. He told reporters, Chongqing last year, the amount of wine consumption reached 5 billion, the market will also be an annual growth rate of 30%. Although the consumption lags behind Beijing, Shanghai, and Chengdu is also a difference compared to large, but in recent years, wine has become the dinner table Chongqing, one of the major wine and liquor alternative to the traditional role of the increasingly apparent. Wine market is facing a huge space for development.

Red wine may cut prices of imports into a

"With the rise in imports, wine prices have begun to become closer." Deputy consul-general Tang Jiefu Australia and China is expected to price a few hundred dollars in more than 100 yuan, or imported wine brand is the mainstay of the market in Chongqing. And the Australian red wine into a large number of Chongqing, the Chongqing market will push down prices of imported wine, it is estimated will cut into 1, while the imports of Chinese-made wine, red wine will lower prices to launch a new round of shocks.

Western Red Wine Prices Are Likely To Drop A Beachhead Into The Chongqing

By: erenber

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