What Are Brand Protection Investigations?

When you think of the large global names like McDonald's

, Coca-Cola, Microsoft and Google, you will quickly understand why you can't open a business and call yourself by those same names. If people see the McDonald's name anywhere in the world, you can have a fair guess as to the contents of the menu and an expectation of the prices to be paid. There will also be an understanding that a considerable amount of training, effort and enterprise has gone into organising the McDonald's trademark. Brand protection investigations are carried out and checked that the trademark of the company name, product and experience is not being abused by another business.

A brand protection investigation may find a business called Starbucks operating from a high street in a town across the UK, but after double-checking with Starbucks own portfolio list, it might show that the operator is in fact, another business. The original Starbucks operation would be able to issue a cease and desist notice to the illegal Starbucks business, because the cheats are doing business off the back of Starbucks global advertising campaigns. In law, Starbucks would be able to prove that their trademark name and their logo were being used illegally.

Covert Operations

Some brand protection investigation work has to be carried out as a covert operation because some businesses can become very clever at using another company's trademark, marketing and logo, while not being able to legally offer a connection. For example, a business might offer the Coca-Cola product as one of its products, but when a customer asked for Coca-Cola, they are offered a different variation for a similar price. The customer is being cheated because they do not receive what they asked for and Coca-Cola is failing to receive their due profit from their marketing activities.

There are instances where people set up a domain name on the Internet which is extremely close to a current trademark name. A brand protection investigation could be carried out to see if a client's name is being used illegally and will prove the motives behind the illegal operation so that the client has proof and evidence of passing off; a phrase used in law when a company pretends to be another company which it isnt.

Protection Investigations

A client will employ a brand private investigator to carry out many different types of activities to see if it product is being exploited incorrectly elsewhere. Deeper investigations will highlight any fraudulent activities through many different surveillance methods. The brand protection investigations will also highlight if the company's intellectual property is being abused which may affect a customers detection in the marketplace.

You don't have to be a large global operation to need protecting. If you feel that your company name is being abused by another business, you should take action so your trademark isn't affected in the short or long term.

by: 3e private investigators

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