What Are The Benefits Of A Web Configurator

Web sites these days, need something special to make them stand out from the crowd

. For example do a search for shoes, clothes or kitchen cupboards, and you will find a range of sites with similar designs, prices and more.

This is where an Online configurator can come in. Websites are like shop windows enticing the customer in. To do this you need to guide the customer in to the sale process, make it easy to navigate and see the products on offer.

What Is An Online Configurator?

Have you ever visited a website and designed your own kitchen, painted a room in various virtual colours, or picked out your dream car, including fluffy dice with the click of a button. Then you have experienced an online configurator.

Configurators allow you to present your customers with various product options. Show all the sizes, styles and colour of your products. Allowing your customers to see what the product would like according to there own needs. The benefits of this are two fold:-

For the website owner, they can streamline the ordering process. Most configurators are not difficult to set up and may even just plugin to your existing website. You don't need to hire expensive web developers or have a computer programming degree. All that is required is the pictures of the products and you can be up and running with your own online configurator in no time.

For the customer, they get a product that is tailored to there needs. For example a website selling bespoke doors and windows, customer's can choose the style of the door UPVC, Wood, etc, whether they would like glass panelling on the door, the handles, the types of lock, and even the letter box. Look at how many options an online configurator can add in!. Imagine the upsell of offering various add-ons which they client can see will add value to there product purchase.

In summary, adding a online configurator to your website, can be a cost effective, and visually stunning way, to make you stand out from your competitiors. with the options of presenting your products to your customer in a simple, yet effective way, you can increase both traffic and conversion to your site.

by: Neil Maycock

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