What Are The Benefits Of Hosting Your Web Sites In The Uk

A big percentage of web hosts are located in the USA

. If you search for web hosting suppliers, you will most likely come across most being US based companies. But you will also come across a reasonable amount of web hosts, around the globe that are using US managed dedicated server hosting, and so end up with your website hosted in the US. As a UK based company, why would you also want to host your website from the UK and what would the benefits be?

Receive invoices in pound sterling

The first reason is that by using UK business class web hosting you are most likely to your bills in UK pounds. Getting billed in pounds makes your accountancy a lot easier. There is also the hassle involved if you pay in $ for example, of not knowing your exactly monthly bills due to the currency conversions constantly fluctuating. For example one month your bill might be 100 pounds, the next it may be 110 pounds if the pound to $ conversions change drastically. So by getting billed in pounds allows you to know the exact out goings.

Support hours

While a lot of hosting companies will provide 24/7 support as standard, you may find the best staff are working during local hours. When you are out of hours, you may find the most technically competent staff are on call. Most networking staff are on call, so if the network goes offline out of hours, there is a time delay. If you are a UK business, and deal with a UK based hosting company, the main staff will commonly be operational between 9-5 or similar. Therefore if you submit a ticket during working hours, you'll normally receive a response during these hours.

Load time and ping

The distance between the client and the server is known as the ping time. If you are hosted over in the USA, with your main customers in the UK then websites can be slow to load due to the distance. Hosting your websites in the UK ensures better speed and connection reliability as the data is being sent much quicker over a shorter distance. This can also be beneficial if you are hosting applications that require the quickest possible response. Hosting locally will ensure the application can work as quick as possible, without any delay due to distance in the hosting.

Search engine results

Location and the impact of search engine results is possibly the biggest factor in choosing UK based hosting. .co.uk domains will always show in UK searches on Google. For SEO purposes it is best to use a .com domain. To get into the UK rankings you must be based from within the UK as Google will determine this. But hosting from the US will mean your website won't be eligible to be shown in local searches. By choosing choosing a UK based web hosting provider you can ensure you get good search engine ranking as well as the great site performance and reliability.

by: Dirik Hameed

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