What Are The Best Methods To Get Traffic To A Website?
How to get Internet traffic is what every Internet businessperson wants to know when a new website is created
. Most people have the wrong impression that merely creating an attractive, informative, and convenient website will attract hundreds of visitors, and the business will take off successfully. Whereas this process of making a comprehensive and alluring website is essential, successful Internet marketing demands that there should be focused visitors who will find the products or services matching their requirements and who will ultimately become real customers.
It is obvious that if there are no visitors to a site, there will be no customers even if the site is of top quality. Many Internet businesses have failed because they could not generate enough traffic to their websites. Generating high website traffic is, therefore, essential. Some guidelines on how to get Internet traffic are enumerated below.
Methods of Getting More Website Traffic
1.Obtaining a High Search Engine Ranking: When a person is looking for products or services, he feeds his requirements into a search engine like Google. Web pages that contain links to different websites providing information regarding the topic open up immediately. The first reaction of the person making the search is always to open the top websites appearing on the first page. The position of the websites is known as search engine ranking, and boosting the same is the first step to maximize traffic to any site.
The different ways in which search engine rankings can be improved are known as search engine maximization techniques, and these need to be done when the website is being developed. These include developing keywords and keyword phrases that are relevant to the products or services being handled by the business and that are powerful enough to attract maximum potential website traffic so that, when the search engine applies a search engine algorithm, a higher ranking can be obtained. You can also improve results by applying on-page and off-page search engine optimization techniques, such as getting other sites to link to the website and using title tags, megatags, headings, body text, internal links, image alt tags, and URL structure; using a keyword-focused domain name that also describes the activities of the business so that product-related potential traffic is generated; using only static domains and not dynamic page-rendering language; ensuring that relevant keywords appear on all pages of the website; keeping the URL in lower case; registering the domain name for at least five years, because most search engines trust such domains more; and redirecting a purchased, aged domain to the base domain; acquiring top-quality hyperlinks that will point to the site; and finding website Internet directories; and submitting the website to them with the help of Directory Submitter Software.
All the above steps will help in getting higher search engine rankings, which will automatically increase the traffic and result in higher sales.
2.Article Marketing: Another answer to how to get Internet traffic is provided by the process of article marketing. In order to advertise a website, article marketing is a very effective, low-cost strategy. All that needs to be done is to write simple, informative articles regarding the genre of the products or services that the business deals in and have them published on search engines. These articles should contain tips and advice so that the reader gets the type of information that he desires and that will feed his craving for more information so that he visits the business website. The URL of the website should be put in a resource box at the end of the article so that the reader can get the necessary information regarding the website.
When more and more articles are published on a large number of article directories, search engines, websites, newsletters and blogs, the exposure of the writer on the Internet will increase, and he will earn an expert status. The readers will look forward to more such informative articles, and the traffic to the website will increase exponentially. The biggest advantage of this technique is that most of the traffic will be those people who are interested in the products and services being offered by the website and are seeking more information regarding the same.
3.Social Media Marketing: The effectiveness of article marketing can be greatly enhanced if it is combined with social networking. This strategy envisages publishing e-zine articles after setting up an account. Whenever an article is published, it will get announced on Twitter, leading to a spurt in the number of visitors to the website. In addition to the visitors who follow Twitter articles, even those people who enjoy and get information from the articles and who are on Twitter will become a part of the increasing traffic. As a further cascading effect, the followers of these people will also visit the site because the first group of followers will be publishing article announcements.
The triangle of this success strategy can be completed if a Facebook account is also set up. This will enable all messages on Twitter to get displayed on Facebook automatically. The triangle will thus be operational with the initial article on e-zine being tweeted on Twitter and then auto-tweeted on Facebook. Three sets of audiences would thus be accessed in this strategy. Moreover, the friends, followers, and list members of the other members will also be able to see the message, read the articles, visit the website, and ultimately, they might also become customers.
4.Forum Marketing: In order to get web traffic on a daily basis, forum marketing is another effective strategy. It is necessary to find forums that are related to the genre of the websites products or services. Before joining such forums, you should make sure that they have a very high number of members. After joining the forums, it is necessary to add the website URL on the signature with some information regarding the products, along with tips and guides about them.
5.Link Building: Link building is an effective tool for Internet marketing. When an article is published on an article directory, the article can contain a resource box and author profile so that a link to the website can be included. There are thousands of article directories, and the higher the number of directories in which the article is published, the greater will be the number of links, leading to a greater inflow of website traffic.
6.Directories With High Page Rankings: The website should try to get its articles published on those directories that have high page rankings on major search engines. This will open the gates for a very large volume of traffic to the website because millions of people might view the article. When a keyword or keyword phrase is typed by a searcher, the directory URL link will appear on the front page of the search engine, and the searcher will most likely visit the site. It is necessary that the content of the article should be of good quality.
7.Backlinking Strategies: Another important tool of Internet marketing is backlinking. Backlinking involves connecting the website URL to another website with the intention of having only a one-way link. This connection will pave the way for the inflow of traffic from the search engines. One of the different strategies with which backlinking can be used involves finding blogs and adding comments with the website link in them.
These blogs should be similar to the theme of the website. Moreover, there should be an anchor text that describes the website briefly but without the keywords. The anchor text should use html code. The other strategies are submitting articles to article directories, social networking, and adding the website to search engine directories as described above.
8.Other Strategies for Getting Traffic: The other solutions to the question of how to get Internet traffic to the website include the following. The website should have more good-quality content added at regular intervals. Visitors from the search engines to the website look forward to such content in order to get greater relevant information. The target should be to add one new page of content every day. Another effective strategy is to get more incoming links, and the target should be to build at least one quality backlink every week.
It is also important to get professional search engine marketing (SEM) consultation in order to get a higher search engine ranking. Contrary to common perception, this is not a very expensive proposition. Using a blog on the website to make announcements and updates and getting it connected to social media accounts whenever any blog is posted will boost the growth of traffic. The last strategy is to promote the website offline also. The website address should be a part of every piece of material that is being sent out. Promotion should also be done locally and through word of mouth in order to create greater awareness about the website and its products.
These are the main strategies that can address the question of how to increase Internet traffic to a website. However, it is essential that traffic should not be chased, but an effort should be made to find out where the traffic is heading and then to get in front of it.
by: Jane M Dawson
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