What Are The Common Challenges Telemarketers Need To Face?

Cold calling is the reason why outbound telemarketing gains a lot of negative impression from the critics

. For one, the difficulty of keeping a consistent conversation with the sales prospects hinder the primary purpose of making use of the phone as an effective marketing tool. Nonetheless, these sales prospects are usually not in a mood to respond to any of the direct marketing tool used. For direct mail, for example, how many broadcast campaigns have been rejected? And how about for the emails? How many of those emails were replied to?

Actually, it is in human nature why people become reluctant toward strangers or to any person they're not familiar with;or even worse, if they discover that they are taking to people who sell them something out of their knowledge. I mean, would you?

Aside from the instances given above, here are some other examples.

Calling them at the wrong time. This usually happens almost half the time. Several outbound cold calls are made at the most unfavorable time ending in wasted calls. This is the reason why call center supervisors advise their telephone agents to make the call during mornings for during these times prospects are said to be more responsive.

The dreaded Do Not Call List. But perhaps the greatest challenge most professional telemarketers face during cold calling is that when telephone numbers are protected from unwanted beeps.

How to overcome gatekeepers. Needless to say, receptionists, secretaries and front line attendants are the first people to answer the cold call coming from telemarketers. And it is only normal that these people are not warm and responsive. So in the end, communicating with the targeted decision makers can be tough.

Impolite sales prospects. It is understandable and you can't blame most prospects who get irritated whenever they receive an unsolicited call especially from someone selling them something. Especially if they're working and they don't want to be disturbed.

These are but few of the many challenges telemarketers need to face when cold calling prospects. These can affect the efficiency of the telemarketing process and the whole lead generation programs. Then, another option that businesses can take is handing this telemarketing task to an expert b2b outsourcing service provider. Outsourcing to b2b companies have its advantages like taking out the stress off your employees and leave it to the expert telemarketers to handle it. At your end, your company can focus on other just as important agenda such as product development or training and development of your staff.

by: Belinda Summers

POST COMMENT

Lack Of Repossessions 'helping Property Sector' Selling Tips For Isuzu Trucks First-time Mortgage Buyers Should Look North, Study Suggests Tips To Find The Best Basset Hound Training Course How To Purchase An Isuzu Truck Great Video Calling Quality On The Iphone 4 How To Purchase A Kenworth Truck Discount Cards At Bcsliving Itil Certification - Why It's More Important Now Than Ever As The It Industry Evolves So Does The Library That Accompanies It The Different Levels Of Itil Certification And What They Mean For Your Future How Itil Has Evolved And What It Is Today How To Purchase A Hino Truck