What Are The Different Types Of Email Marketing?

Marketing through electronic mails is a powerful form of promotion of products and services

. The main aim of sending mails to the prospective customers is to encourage them to purchase the products and services of the company instantly. This form of marketing is used to encourage customer loyalty towards the organization. In other words, it is an effective tool to retain the existing or present customers. Another objective is to establish everlasting and positive brand image in the minds of the customers. Marketers also gain revenue from other advertisers by their adding advertisements on the emails.

Reasons of popularity of mail marketing:

Over the years traditional form of advertisement was used to promote the company as well as its products and services. This traditional form includes sending printed brochures, newsletters or direct mails to the customers. However, this method of promotion consumes time, manpower and money for obtaining results. The electronic mails enable a person to get connected with another person across geographical boundaries. Marketers tap this medium to send commercial messages to their customers. An electronic mail is an easy to use medium. It is also cost effective for the marketers. There are no manpower or printing costs required. You can reach out to wider set of target customers across geographical boundaries. This widens the customer base of the company.

Types of email marketing:

There are three basic types of electronic mail marketing. These are direct mail, retention mail and advertising on other marketers mails.

The direct mail is a message of special offer or an announcement to the customer. This message contains promotional content motivating the customer to purchase the product. You can use an opt-in list that contains the names and email addresses of the potential customers.

Retention mail is sent in the form of newsletters that carry the informative content for the customer. These mails may contain advertisements by the side of the message. The main content aims at enhancing the long term relationship with the customer.

A marketer can get the advertisements of the products posted on other entrepreneurs mails. However, you have to pay to these entrepreneurs but this form also fetches revenue for the company.

by: Melanie Garside

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