What Are The Primary Components Of Social Media Marketing Campaign?
Before we start finding out the primary components of social media marketing campaign
, let us fist realize what social marketing is in layman's terminology. Social marketing refers action or a set of actions that demand individuals or groups to alter their behavior to enhance the quality of life, interaction and action-orientation of themselves or the surrounding community as a whole.
In other words, social marketing refers to the marketing standards to persuade human behavior for the betterment of society and / or individual attached (even not attached) with the societal framework.
Most interestingly, unlike any other marketing strategy, social marketing doesn't need you to be a marketing expert in order to incorporate social marketing practices, but it definitely helps in understanding basic standard of marketing policy as a whole.
Now, it's time to understand the primary components of social media marketing campaign. All these components are critical to achieve the end goal successfully.
Audience -
You need to understand the characteristics of your audience, what they need to meet their goal, the obstacles that they face while achieving their goal, etc.
Offerings -
When you are about to take your audience in your list, it is important that they feel being in your list is valuable for them. In order to do this, you must offer them something appealing.
Existence of Competition -
It's important that you understand the competitive framework surrounding your business plane and the targeted audiences are always free to choose any alternative to any possible extent.
Power of 4'P's -
You must understand the power of 4'P's that includes 4 factors - (1) Product, (2) Price, (3) Promotion and (4) Place. Moreover, you must understand how the power of 4 interacts with your campaign.
Other Variables -
Social behavior is under influence of the laws, policies and rules set by the campaign. This is another important factor that you should realize.
Call to Action -
Once you are aware of the fact what your audience wants, you can now analyze the possible action path that s/he may take. Since you know what they want, you can strategize the action path in such a way that it can bring desired changes in their knowledge and attitude for good, thus leading to action-oriented conversion.
While analyzing the primary components of social media marketing campaign, the one very thing that you must keep in mind is that the primary goal of any social marketing campaign is to satisfy the needs of the target audience and that is all that is needed.
Social marketing helps you to understand the behavior and possible action pattern of the audience and allows you to intervene in change in behavior as aligned to your marketing needs. Most interestingly, social marketing helps in achieving goal by creating the framework for behavioral change, no matter what your end budget is, be it large or small or anything that comes in between.
by: Saki S
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