What Are the Best Affiliate Products?
For many new affiliates, deciding what types of products to promote can be quite a challenge
. Should their affiliate website promote tangible products for their visitors to buy, or digital items that can be downloaded? Your affiliate marketing business could even make a profit from customers who don't actually spend any money at all. But what are the sort of things you need to know when choosing what kind of products you are going to promote?
Physical Products
More and more people are shopping online these days. When times are hard, buyers become more determined to find the lowest possible price for the goods they want to buy. Because online retailers usually have lower costs, they can pass these savings on to customers in the form of lower prices - which means millions of people on the internet looking for a bargain. To compete, retailers are also happy to use some of these cost savings to pay affiliates for recommending their products.
Affiliate websites that don't actually sell anything themselves, but simply send traffic to a retailers site where they will make a purchase and earn commission for affiliates, are responsible for a growing number of sales on the internet. One of the benefits of choosing physical products for your affiliate marketing business to promote, is that you can target a specific, in demand product, right down to the model number, and be assured of converting a reasonably good percentage of your traffic into sales.
People buying physical products are less likely to send them back for a refund, which means you are less likely to lose any of your hard earned commissions. Although affiliates may only get a small percentage of the sale of most physical products, the range and diversity of products being sold on the internet means any affiliate marketing business that has the resources, can set up lots of affiliate websites targeting individual products, and make a decent overall profit.
Digital Products
Digital products are completely different to physical products, in that they usually only exist as something on your computer screen - but they offer enormous profit potential for affiliates. Millions of people use the internet to find information, and information products are a huge and growing business. Affiliate websites that promote digital information products on particular niches and topics, can make up to 75% commission from every sale they generate.
Information products vary in price, ranging from a couple of dollars into the thousands, so successful
Affiliate Marketing Businesses can make thousands of dollars in commissions each and every month. Digital products appeal because the customer can get their hands on them as soon as they've bought them, simply by clicking on the download link. However, this can work against affiliates as, because there is no tangible product, it is easy for customers to get refunds and still keep the product - which will eat into the profits from your affiliate websites.
CPA Offers
These are a different kind of offer all together, and rely on affiliate marketing businesses getting people to sign up to receive newsletters, or take part in a free trail, or just provide a retailer with a lead they can market to in the future. Because the customer isn't expected to buy anything, many affiliates make a lot of money from these offers because the conversion rates are a lot higher. However, it's important to still choose a good offer as internet consumers are wary of signing up to just any old offer, regardless of how good your affiliate website makes it sound.
It can be a little harder for affiliates to get accepted into CPA programs, as the program managers try to make sure they only recruit genuine and professional affiliate marketing businesses. But there are plenty of affiliates who make a lot of money just from promoting the CPA offers that are available across a wide variety of markets.
There is no hard and fast way of deciding which is the best type of affiliate product to promote. You'll find there are successful affiliates who stick to what they know, and use the skills and knowledge they have developed to have all their affiliate websites marketing the same type of product. Then there are those affiliates who make just as much money, marketing a mix of the different types of offers, which allows them to pick the best physical, digital and CPA affiliate schemes to promote and earn commissions from.
Probably the best advice is to concentrate on choosing the right market, something you know about, or have experience of, and then choose th
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