What Are the Differences Between a Facebook Group and a Facebook Fan Page?

What Are the Differences Between a Facebook Group and a Facebook Fan Page

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Three years ago, search engine marketing is the hottest trend in online marketing. Today, social media is on everyone's lips. When it comes to social media marketing, Facebook is one of the most popular marketing methods. Other than using the Facebook social ads to advertise your business, pages and groups stand out as 2 of the most effective methods to build brand awareness.

A group is still the traditional way to build a community and generate discussion about your products or services. As the group owner, you can send messages to your members, which serves as a very effective way to communicate with your potential customers.

Other than its advantages, groups also have a few disadvantages too. If you have over 1000 members, you cannot send messages to your entire group. This limits your communication ability with your group members.

On the other hand, Facebook fan page is a great alternative to Facebook group. Although fan page is very similar to groups, there are a few crucial differences. Pages are designed to help businesses engage Facebook users and advertise their brand. There are more things that you can do on a page when compared to a group. On a Facebook page, you can create customized content. Applications, HTML and Flash can be added to Pages, which engage users more.

Another benefit for pages is that they will be indexed in search engines like Google and Yahoo. This is very important as you can get more traffic to your pages from search engines. Also, you can customize the URL of your fans page. By using keyword or phrases that are related to what you do as the page URL, it helps in SEO and makes your page address easier for people to remember.

Typically, pages are like websites. You can see important stats like total number of visitors, demographics of your fans, and other important information. As the owner of the page, these data are invaluable.

Personally, I feel that pages have the upper hand for steady and long term brand promotion whereas groups are better for quick promotion. Each method has its own advantages and disadvantages and there is no real answer to which is better. It all depends on your marketing objective and needs.

Other the pages and groups, do not forget about social ads. Social ads are effective in driving visitors to your fan page or website. When used properly, it can bring you traffic and conversion.

Cheow Yu Yuan is the co-founder of OOm, an online marketin

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