The two biggest online travel sites have stepped up the battle for market share
, spending heavily on investment and promotion. Both show success in getting in more accounts from the private sector. For many analysts, the key to success for the online agencies is the shift toward packaging air, car rental and hotel together in one affordable and reasonable price. For the very first time, sources beyond just the airline ticket sales will be contributing to more than half of its earnings. He avers that travel bundles are now the in thing. It is bound to sizzle and be accepted much more by consumers in the years to come.