What Causes Seo Failure?
Not all SEO campaigns are effective
Not all SEO campaigns are effective. Whether done by individual or SEO Companies, theres still a huge possibility to fail if SEO is not correctly done.
Here are the simple reasons why some SEO campaign fails:
1. Thinking That All Businesses Are The Same
One business is often very different from another. The effort required to get a certain web site at the top of search engine rankings is very different from the effort required to get another different site to the same level. Same SEO strategies do not work for every website. Competition of your topic/products./services will depend on the strategy to use. If you decide to hire SEO experts, take time to discuss with them your goals, focus, niche, in order to achieve your desired results.
2. Forgetting About Customers
Sometimes, people are too focused on SEO that they tend to forget about their customers. This is one of the biggest SEO mistake. If youre not making a positive user experience a priority, then you can implement all the SEO existing techniques and still fail to attract a loyal customer base. Effective SEO strategies can bring in many potential clients. But keeping your existing visitors, i.e. return traffic, may be more important for generating sales.
3. No Long Term Perspective
Thinking short term is usually the reason why many website owners suffer from ineffective SEO techniques. After getting favorable rankings, some people think that SEO is already done and dont need to have maintenance to keep up its rankings.
4. Poor Linking
Link building is necessary in order to gain traffic but some makes mistake thinking that they can succeed in SEO by just having links (any kind of links). Poor links wont increase your web presence, it may just make your website banned of penalized. Always remember that linking is not about quantity, its about the quality links you can get that will last for a long time. It would be better to spend long time researching and getting one high value link than half an hour getting 10,000 irrelevant links from some bogus supplier
5. Unrealistic Goals
When starting SEO campaign, there should be a predefined list of realistic goals that the client wants to reach. SEO companies must not make false promises to their clients like promising to give them the number 1 spot in search engine rankings overnight. Clients must understand that SEO takes a lot of time and effort to reach the desired results without the hassles of getting banned or penalized.
6. Wrong Keywords! Using High Traffic Keywords Rather Than Your Customers Keyword
It can be difficult to compete with the high traffic keywords, yet these may not bring buyers. In SEO, it is important to know what your buyer is searching. Competing for the wrong keywords will just waste your time and money on search engine optimization. Know the exact keywords customers use in searching for your product or service that you also offer. Determine which words and phrases are relevant to your online lead generation activities.
7. Optimizing For A Poor Website
SEO efforts will help you get more visitors to the site, but the rest of the work is up to the website itself. If it looks bad, has a confusing navigation, poor contents etc., then SEO efforts will just go to waste. Before starting an SEO campaign you need to determine whether your website is worth the effort. If its not, concentrate on improving that first.
8. Lastly, You Have Hired The Wrong SEO Company!
Choosing the right SEO firm is critical for the success of your SEO campaign. Dont just settle for cheap SEO services as this is the usual cause of SEO failure. Bad SEO can cause huge damage to your site so before making decision, it is necessary to do a thorough research. Make sure that the SEO Company is renowned and can give you your SEO demands within your estimated budget. read more about it http://www.teqbytes.com
by: Jeofrey Jay A Pasana
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