What Clients Must Know About Seo

There are factors that clients must know before undergoing an SEO campaign

. Here are some important facts in which many SEO companies usually leave out or forget to say to their clients:

What Clients must know about SEO?

The first thing that clients must know about an SEO campaign is that it usually takes a lot of time, maximum of 1 year. As an assurance, SEO specialists would usually pass a report back to their clients which state the status of their websites ranking. This is normally done weekly, while activities done within the campaign is usually given within a month.

It is also important that clients should cooperate with the campaign as much as they can, particularly in on-page SEO which may require access to the websites structure. If clients are planning to change their website, they must first consult with the SEO provider if the necessary changes can affect the campaign for the good or the bad.

Clients should also know that Google, which is the primary search engine targeted by SEO experts, usually undergoes a re-crawling of all websites within their indexes. This is called as Google Dance which could either cause a sudden drop or a sudden rise of a websites ranking. The process usually takes 3 to 5 days, or even a whole week, and is usually started in random days.

Important aspect of SEO that clients must know is what will happen after the campaign and that all of its goals are met? According to many seo services Philippines experts, clients can either stop the campaign; add new keywords to be optimized, or to undergo SEO maintenance.

What makes SEO Maintenance Important?

SEO maintenance is an important part in an SEO campaign. This is to assure that their ranking will remain strong. But compared to an actual campaign, SEO maintenance wouldnt usually involve the kind of intense marketing done at the campaign. However, SEO specialists must maintain the consistency of back links so as to maintain its ranking as well as its position from competition.

Limitations

Although SEO is a powerful Internet Marketing strategy, it still has its own limitations, particularly in conversion. The purpose of using SEO is to increase the volume of visitors in a website, and not conversion. If a website is poorly designed, this will render SEO useless. According to many

seo Philippines experts, this is the reason why many SEO providers also offer their own web design consultation which will enable clients to maximize the use of SEO in Internet Marketing.

by: Margarette Mcbride

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