What Comes In Mass Communication?

What is Mass Communication?

What is Mass Communication?


Mass Communication is a term used to describe the academic study of several means of communication by which individuals and entities relay information to large number of the population through mass media.


What is Mass Media?


Mass media is that particular medium through which the information is communicated to a large number of the audience. Today! There are number of mediums available to transmit the information and each medium has its own merits. Print, radio and Television are some of the medium through which one can connect instantly with the masses. Internet is also an another medium which has gained huge popularity in recent years, though the media is a young medium which is gradually overtaking other mediums.


Mass Communication is the study of mass media that includes all types of medium used to convey the information to the audience. Following are the examples of mass media: magazines, newspapers, cinema films, television, radio etc. The graduates of Mass Communication programs work in various fields in news media and publishing, public relations as well as research institutes.


Courses of mass communication includes various branches:

Advertising - The study of techniques and tools for brand-building through effective communication.

Film-Making - Study of skills used in directing, acting, producing, cinematography, script writing, visual mixing, sound recording and editing etc.

Journalism - The main purpose of journalism is to educate, inform and enlighten the masses on many issues revolving them.

Public Relations - Important executive those who looks after the public image of the organization.

Publishing and Printing - Study of scientific methods used in printing and publishing industry.

Club Disc Jockey - The art of selection s and playing of music for an intended audience, mostly in a club-setting.

Radio Jockeying - Profession involving conducting radio programmes on different topics for the masses.

Video Jockeying - The art of keeping the teeny boppers on their feet all night long.

Video Editing - Training in techniques and tools in many process of re-arrangement and modification of the video forms.


Students who are have joined courses in mass communication or programme from Management Colleges of India, can also write to us and give their reviews and feedback.


by: Chandan C

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