Unique branding is important to all businesses that put out a product. The mere differentiation alone will help customers remember products and recognize the company. All the work a company does to keep its customers happy and turn them into repeat customers is useless if they can't remember where it was that they got great service.
Branding should be present at all customer touch points. Whenever a customer sees anything with a brand name on it, it should have a consistent look and feel with everything else that has the name.
The best way to make sure a unique brand is truly memorable and eye catching is with proper signage. The sign on the storefront, advertising and signs in the window are the part of the business that customers see most often and remember.
Custom-made signs are essential to the branding process. They add a professional, clean and consistent look. They are a rather small investment when ordered online. They might not cost much, but they can be worth their weight in gold.
Storefront signs and in-store signage most certainly all have the same look and feel. This creates a cohesive customer experience that can be differentiated from competitors. It gives the business a collective personality and image. What about advertising?
Advertising promotions and sales should fall in line with a company's unique brand. A similar look and feel is a good start, but the message conveyed by the advertising should fall in with the overall personality of the company and the brand.
Custom signs are an effective and cheap way to start advertising. Some simple, professionally printed yard signs can be what a new business needs to jumpstart its brand and get its name out there.
The most important step when it comes to unique branding is to just start doing it. There are many cheap and effective options to start. Build the brand, build revenue, then build higher.
Here's an example of a cheap custom sign from supercheapsigns.com: