What Defines An SEO Expert?

Search engine optimisation is increasing in popularity and subsequently many agencies are keen to offer their expertise

. While choosing to work with an SEO agency is a smart move, it's also important to consider whether the company you opt to contract really know their stuff. With this in mind, it's best to do a small amount of research on the topic to provide a better grounding; allowing you to understand some basic terms as well as setting those alarm bells ringing should any proposals or promises sound fishy!

When beginning a working relationship with an SEO agency, the first issue to address is whether they are an ethical company. Unethical SEO agencies practice 'black hat' techniques; a mixture of spamming and bad practice which can be highly detrimental to your website in the eyes of Google and other search engines. When agencies especially those from outside the UK offer link building services a process that improves the back link profile of your website it's important to be wary as this can often result in black hat practices.

Once you've managed to ascertain whether there's likelihood of ethical practices, the second stage is to confirm whether the potential SEO agency are capable of explaining techniques and practices in a straight forward way. Some SEO agencies can have a tendency to dress search engine optimisation up as a dark art that is only understood by those in the know. These needn't be the case however and it's important that an agency is willing to keep you in the loop with what is happening, as well as providing in-depth explanations with regards to the benefits of proposed changes.

Finally, the bragging and boasting aside, any SEO expert should be able to guarantee real results. The country's best agencies demonstrate and explore successes through the use of reports which are laid out in a format and structure that suits the wants and needs of their clients. Companies that refuse to provide reporting or charge extra, even for the most basic of documents, should be avoided since it is extremely important to keep up to speed with the successes and failures of your website.

What Defines An SEO Expert?

By: Harvey McEwan

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