What Do I Need To Bear In Mind When Choosing The Perfect Corporate Gift?

When referring to Corporate Gifts or Business Gifts in this article I am referring

to the more luxurious end of the corporate merchandise and promotional products range, the sort of gifts you would give to top clients and valued colleagues.

It is really important when choosing a corporate marketing gift to consider both parties when making your decision ie you as the giver and of course the final recipient.

You - the Giver

Obviously when you give a gift you want the recipient to be happy with it but you need to bear in mind that if you are giving a branded corporate gift you are also looking for a return on your investment. This will come about from the goodwill which is generated in giving the gift ultimately leading to doing more business with your clients or earning the loyalty of your staff.

Naturally you will be working within some kind of budget so this is a good starting point. Work out how much you have to spend and then go for the best you can get. A reputable Corporate Gift supplier will be able to come up with a range of ideas and suggestion if you are stuck for ideas.

Gifts don't have to be expensive but if you can find something suitable with perceived high value it is a never bad thing. Again, don't try to go it alone, a corporate gift supplier will be able to advise you on appropriate items and a good supplier will send you mock ups with your logo on in order that you can consider a broad range of products

Ideally, you want to give a gift that has a connection with your brand, industry or product. The launch of a new car for example would tie in nicely with a die cast model replica of the car being commissioned but if you were looking for something else car related for less cost there is plenty out there and with expert help you'll find it.

The Recipient

As with any gift you give, you want the person who receives it to get that nice fuzzy warm glow we all get when we receive something that is not only to our taste but shows the giver has put some thought in to what we would personally like.

Also, and let's not be coy here, it doesn't go amiss if you have (or appear to have) spent a fair bit of money!

To be a success it's vital that the gifts given reflect the aspirations and lifestyle of the recipients and are appropriate for association with your brand. You want the person who receives the gift to either keep it in their office or use it in their everyday life ensuring you get hit after hit in terms of advertising and association.

Virtually anything can be branded these days and it is possible to ally your brand with a designer names such as Waterford Crystal, Filofax, Mont Blanc, Maglite, Parker - the list is endless.

If you are planning on using a designer name brand you will get a much better deal if you purchase them via a promotional gift supplier rather than approaching the designer direct. These companies have trade links with the designers and can purchase in bulk at trade prices and add their expertise on your branding to go on the goods to the overall mix. Getting the wrong method of branding on a range of designer gifts is an expensive mistake to make.

However, you don't have to spend a fortune there are loads of gorgeous gifts out there from wines and champagnes with your own label through to good quality glass, crystal, boxed pen sets.

Presentation is important in gift giving and a broad range of presentation cases and packages are available.

Giving business and executive gifts will make you and your company stand out from your competitors.

by: Claire Appleton

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