What Do Seo Firms Do?
Most business owners may understand the basic concepts of SEO
, but many of them do not know what an SEO optimization firm does. SEO firms are actually very effective for jump-starting various businesses. Here is a brief overview of what an SEO firm does.
SEO vs. SEM
Most people usually want me to explain SEO vs SEM before I start going in-depth about SEO. SEM stands for search engine marketing. SEO stands for search engine optimization. With search engine marketing, business owners actually market their business on search engines. They do this by purchasing PPC (Pay Per Click) advertisements. A PPC campaign will market a business to people via sponsored searches for various keywords.
SEO, on the other hand, is completely different. With SEO, business owners can grow their business or brand using mostly free methods. They optimize their site to appeal to search engines, using various methods, such as keyword placement, site layout optimization, backlinks and other methods. The main method for SEO is creating posts that utilize popular keywords to attract visitors from search engines.
Therefore, SEM is a paid marketing method, and SEO is a mostly free marketing method that utilizes various techniques to attract search engine users. Hopefully this helps you understand SEO vs SEM.
How do SEO Firms Help Business Owners?
Search engine experts work for SEO firms and stay on top of the ever-changing world of SEO. They know when major search engines, such as Google, change their algorithm, and they adapt their SEO methods to reflect the changes.
For example, Google places more importance on +1 clicks than it does other factors. SEO experts help business owners accumulate +1 clicks by understanding how to gain a click.
Just like the +1 clicks, they know all about other SEO factors, and they work with business owners to help their site grow in areas that need help, in terms of search engine optimization.
The Process
When a business owner enlists the help of a SEO optimization firm, the process starts with a consultation. The consulting agent makes a list of various factors, such as what type of business the client runs, what his future goals are, how much traffic is usually receives every day and what he is doing to market his website on the Internet.
After the consulting process, another agent usually sets up an agreed contract, explaining what actions the SEO firm will take to improve the client's page rank on Google, thus improving his traffic. SEO firms will also usually use other methods to help promote websites, such as social media marketing, article marketing and Google places optimization.
Hopefully this information helps you understand what an SEO firm does. If you think this is something you need, you should contact a reputable SEO firm.
by: William Hauselberg
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