What Does An Seo Company Do?
An SEO Company typically exposes your website to a target audience
. They do it through a series of precisely designed steps. The first step in the process is to access various data bases to find out consumer preferences. The SEO Firm that you have employed will search the databases to find out who all are interested in the service or product that you want to promote through your site. Consumer privacy remains fully protected even when databases are searched because these databases do not give out the identity of the individuals in it. They only allow the researchers to identify people's product preferences by giving information on what they were searching for.
By searching these databases, the SEO Company will be able to understand the query words that are in popular use among the customers. For example, no one who is planning to buy a pair of shoes will key in the word 'shoes' in a search engine query cell because search engines will display a million sites in response to such a common word. Instead, a customer will be more specific about his requirement and will search for moccasins or running shoes or flip-flops.
Through their researches, the SEO Firm will be able analyze the percentage of people who search for each and every type of shoes. Further, even when searching for the same product, the query words used by everyone may not be the same. Those searching for stilettos may type stilettos, stiletto shoes, stiletto heels, stilettos for women, or maybe white stilettos in the query cell. Your SEO Company will do their analysis on this subdivision also and will tell you which the most popular search word is among a group of similar words.
The SEO Company will then modify your web pages by incorporating this search word into your web page contents. This word is known as keyword and every SEO Firm knows the number of times a keyword has to be used in a website in order to satisfy the search engines. This repeated use of the word is known as keyword density. The SEO Company will have at their disposal a team of writers who can expertly merge the keywords into your webpage content by using them to describe your product or service.
The keyword incorporation has to be done in accordance with certain search engine rules. Repeating the keyword too many times and incorporating the keyword in a way that it does not blend properly with the web content, are against the rules. Every professional SEO Firm will have a thorough knowledge of these rules and will only create content that will satisfy search engine requirements. Once the right content is created, the next job of the SEO Company is to make your site well-connected. This process, known as back-linking, does not involve your site going in search of other sites, but is the process by which other good sites come in search of your site. When a site is so linked, search engines presume that the site is popular and important.
When the content of the site matches what a net surfer is searching for, and the site is connected to other sites the right way, search engines will repeatedly display your site to the people who are searching for the product or service that you are trying to promote.
by: Sunil Punjabi
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