What Does Your Internal Marketing Communication Involve?

The way you handle your internal marketing communication will set the tone for your ultimate success or failure

. How are you handling the communications aspect of your business? Do you have a solid plan and set of tools to help you stay on track? Here are 3 processes that stand out.

1) Emails- This tool is the mainstay of today's communications systems. The use of a short message, delivered directly to your client base, is paramount to your financial survival. The system can carry offers, updates, reminders, or any other form of file you would like to send. Pictures, videos, and links to important websites are also a valid form of internal marketing communications. Today's Golden Nugget: "Use your email system to send out newsletters. The information you can offer on your products and the industry changes can keep your business alive in the minds of your customers. When they are ready to purchase again or refer a friend, they will think of you."

2) Blogs- The amount of information you can share on a blog is staggering. You can post daily to keep your subscribers informed on the event and changes in your industry. You can also allow comments from your customers to your blog. That process alone is a great way to keep on top of what your clients want and need. They will tell you what they like and not like about your product. This gives you the edge on your competition and allows you to adjust what you offer to meet the needs of the buyers.

3) Auto Responders- This can be considered a form of internal marketing communications as well. The people who are interested in your product or service are allowed to "opt-in" and are then placed into an automated response system. This is a drip style marketing platform that feeds your prospects a steady stream of information and sales copy. The proper use of auto responders can take a lot of the work out of your marketing system. They will be working while you focus on more important matters such as marketing and customer service.

Internal marketing communication can keep the focus on you and your business. The best way to keep a customer is to make them feel like part of the family. You can accomplish this by staying in contact. You need to learn all you can about marketing before you start. A solid education in marketing can help and a good mentoring system will make all the difference to your business.

What Does Your Internal Marketing Communication Involve?

By: Sam Traffanstedt

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