What Exactly Is An Seo Service Reseller?

For any marketing professional, advertising guru

, or Internet savant, the three letters "SEO" have a whole lot of meaning. Search Engine Optimization or SEO, is the most powerful and prevalent marketing medium of today. Effective Search Engine Optimization drives sales and powers business. Without it, business fails. A new industry has risen up around SEO. It belongs to a company called the SEO Service Reseller. What is an SEO Service Reseller, and how does their industry work?

Let's Back Up and Understand What "SEO" Is

Understanding what an SEO reseller is begins with understanding what SEO is. SEO, or Search Engine Optimization, is the process of making a website easy to find. When people are searching for information on the internet, they turn to Google, Yahoo, and Bing. When companies use the correct techniques, their websites are easier to find on search engines. What this means is their website appears on the first pages in the results. These techniques are known as search engine optimization. It is obvious why a company would want their website to be easy to find. More hits mean more customers, which mean more revenue. That's why Search Engine Optimization is no longer something that merely an elite Internet firm needs to be interested in. Any company that has any presence on the web, which would be most companies, needs to have a search engine optimized website.

Where It Starts

SEO reselling starts out with a company which specializes in the services. These companies know SEO, and their entire industry is built on getting companies to the top of the search engines. SEO can be a complicated process. By being a specialist, the provider is able to offer their very valuable service to other companies.

SEO Service Resellers

The SEO company provides their services to other companies who can then resell the SEO product. These partner companies are engaged in the industry of reselling. Usually, the resellers have another aspect of their company. They don't function merely as an SEO service reseller. Companies which are engaged in the web industry alreadyweb design firms, marketing companies, web hosting firms, online consultants, or web copywritersare the most effective SEO service resellers. Since these companies already have a clientele, or can increase their clientele by functioning as an SEO service reseller, they are often successful in SEO reselling.

Getting Clients

An SEO firm doesn't need to do a whole lot of active marketing through direct sales. Instead, they enjoy viral growth by means of their partner SEO service reselling companies. The SEO company essentially "sells" a larger clientele and more visibility to each partner. That partner, by becoming an SEO service reseller, also serves to increase the SEO power of the parent company. It's a win-win-win situation for the SEO company, for the SEO service reseller, and for the company which enjoys the produce of SEO services.

Gaining Revenue

The win-win-win situation can happen because of the revenue plans of SEO companies. Often, SEO service resellers can join for free. When the SEO service reseller gains revenue from a new client, a percentage of this revenue is then deducted by the SEO company itself.

SEO Service Reseller Techniques

Most SEO service resellers use a "white label" approach to marketing. That is to say that rather than advertise the services of a particular company, the reseller will advertise the SEO service as a component of their business.

by: Jon Harwokey

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